Entrepreneurship is regarded as one of the activities more appealing, because of the degree of personal development it involves, and at the same time more complex, because of the difficulty of establishing a model of business innovative, profitable and sustainable in the long term. Throughout this course on ‘How to start a business from scratch’, we’ll be offering you a series of skills, techniques y recommendations things you should consider when developing a new business idea or project. Find out how to validate a business idea and get it off the ground in a series of clearly defined steps.
Cross-cutting
Leadership
2 pm
How to Start a Business from Scratch
Leadership
2 pm
Introduction
Objectives
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Developing an entrepreneurial mindset what you need to get started.
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Assess the environment and your resources with a view to to identify and validate business ideas.
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Defining our target customer using a buyer persona and identify the points of contact with the customer journey.
Table of Contents
TEACHING UNIT 1. THE ENTREPRENEURIAL MINDSET AND THE STAGES OF ENTREPRENEURSHIP
1. The adventure of entrepreneurship and start-ups
2. Analysis of skills and trends
3. Viability and feasibility factors
4. Resources and skills for entrepreneurship
5. Project feasibility indicators
6. Stages of entrepreneurship
TEACHING UNIT 2. DESIGN YOUR INNOVATIVE AND PROFITABLE BUSINESS MODEL
1. Innovation and design thinking
2. Creativity and brainstorming
3. Definition of the client, buyer persona and customer journey
4. What sets a good business idea apart
5. Define your business model using the Business Model Canvas
6. Define your Minimum Viable Product (MVP)
7. Conversion funnel
8. Lean Startup methodology
TEACHING UNIT 3. DEFINE THE STRATEGY TO DRIVE YOUR BUSINESS MODEL
1. Your brand identity
2. Define your purpose and values
3. SWOT analysis to assess your current situation
4. SWOT analysis to help you set your objectives and strategy
5. Set your SMART objectives
6. Organisational and operational strategy
7. Financial strategy
8. Marketing and sales strategy
9. Action plan and metrics for measuring success
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