Entrepreneurship is regarded as one of the most appealing activities, owing to the level of personal development it entails, whilst at the same time being one of the most complex, due to the difficulty of setting up a innovative, profitable and sustainable business model over time. Throughout this training on ‘’How to start from scratch’, we will provide you with a series of skills, techniques and recommendations to bear in mind when developing a new business idea or project. Discover how to validate a business idea and put it into practice through a series of clearly defined steps.
Cross-cutting
Leadership
2 pm
How to Start from Scratch
Leadership
2 pm
Introduction
Objectives
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To develop an entrepreneurial mindset what you need to get started.
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To analyse the environment and your resources in order to identify and validate business ideas.
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To define our target customer using the buyer persona and define the touchpoints with the customer journey.
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To develop a business model and a product from scratch using the Business Model Canvas and the MVP.
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To define the business strategy of your new business model whilst drawing up a business plan.
Table of Contents
TEACHING UNIT 1. THE ENTREPRENEUR’S MENTALITY AND THE PHASES OF ENTREPRENEURSHIP
1. The adventure of entrepreneurship and start-ups
2. Competency and trend analysis
3. Feasibility and viability factors
4. Resources and capabilities required to set up a business
5. Project viability indicators
6. Phases of entrepreneurship
TEACHING UNIT 2. DESIGN YOUR INNOVATIVE AND PROFITABLE BUSINESS MODEL
1. Innovation and design thinking
2. Creativity and brainstorming
3. Definition of the customer, buyer persona and customer journey
4. The distinguishing features of a good business idea
5. Define your model using the Canvas Business Model
6. Determine your Minimum Viable Product (MVP)
7. Conversion funnel
8. Lean Startup Methodology
TEACHING UNIT 3. DEFINE THE STRATEGY TO PROMOTE YOUR BUSINESS MODEL
1. Your brand identity
2. Define your purpose and values
3. SWOT analysis to assess your current situation
4. CAME analysis to determine your objectives and strategy
5. Set your SMART goals
6. Organisational and operational strategy
7. Financial strategy
8. Marketing and sales strategy
9. Action plan and metrics for measuring success
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