Entrepreneurship is considered to be one of the most attractive activities, due to the degree of personal development involved, and at the same time more complex, due to the difficulty of establishing an innovative, profitable and sustainable business model over time. Throughout this training on ‘How to start from scratch’, we will provide you with a series of skills, techniques and recommendations to consider when developing a new business idea or project. Discover how to validate a business idea and implement it in a series of clearly defined steps.
Cross-cutting
2 pm
Liderazgo
How to Start from Scratch
‘How to start from scratch’ is aimed at anyone who decides to start a new project, as well as at those entrepreneurs who wish to revalidate their project and develop improvements.
2 pm
Liderazgo
Course objectives
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To develop the entrepreneurial mindset that you need to get started.
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To analyse the environment and your resources in order to identify and validate business ideas.
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To define our target customer with the buyer person and define the touch points with the customer journey.
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To elaborate a business model and a product from scratch with the Business Model Canvas and the MVP.
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To define the business strategy of your new business model while developing a business plan.
What does it prepare you for?
‘How to Start from Scratch’ prepares you to acquire some key skills, competences and techniques to develop an innovative, profitable and sustainable business model over time.
Teaching units
DIDACTIC UNIT 1. THE ENTREPRENEUR'S MENTALITY AND PHASES OF ENTREPRENEURSHIP
1. The adventure of entrepreneurship and startups
2. Competency and trend analysis
3. Feasibility and viability factors
4. Resources and capabilities to start a business
5. Project viability indicators
6. Phases of entrepreneurship
DIDACTIC UNIT 2. DESIGN YOUR INNOVATIVE AND PROFITABLE BUSINESS MODEL
1. Innovation and design thinking
2. Creativity and brainstorming
3. Definition of the customer, buyer persona and customer journey
4. Differentiating elements of a good business idea
5. Define your model with Canvas Business Model
6. Determine your Minimum Viable Product (MVP)
7. Conversion funnel
8. Lean Startup Methodology
DIDACTIC UNIT 3. DEFINE THE STRATEGY TO PROMOTE YOUR BUSINESS MODEL
1. Your brand identity
2. Define your purpose and values
3. SWOT analysis to determine your current situation
4. CAME analysis to decide your objectives and strategy
5. Define your SMART goals
6. Organizational and operational strategy
7. Financial strategy
8. Marketing and sales strategy
9. Action plan and metrics to measure success