In a world where the Technology is advancing by leaps and bounds, the email marketing has evolved into the automation and personalisation through the use of artificial intelligence (AI). The AI and Email Marketing Course: Campaign Automation offers you the chance to master these innovative techniques which are transforming the digital marketing. You’ll learn how to use AI solutions for managing digital content, to analyse online user behaviour y to automate customer relations. You’ll find out design and run effective campaigns, optimising each stage of the conversion funnel and using advanced tools such as MailChimp. An opportunity to to stand out in a booming sector with high demand for labour.
Cross-cutting
AI Academy
35 hours
AI and Email Marketing: Campaign Automation
AI Academy
35 hours
Introduction
Objectives
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Implement AI solutions for digital content management.
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Identify communication tools in digital marketing.
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To analyse user behaviour in e-commerce.
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Applying AI to marketing automation strategies.
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Set clear objectives for email marketing campaigns.
Table of Contents
TEACHING UNIT 1. APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
Development and implementation of AI solutions for digital content management
Identifying communication and support tools in digital marketing
Analysis of online user behaviour in the e-commerce sector
TEACHING UNIT 2. AI AND MARKETING AUTOMATION
An analysis of the strategic discipline of Customer Experience
An Overview of the Digital Marketing Methodology: The Conversion Funnel
Implementing AI as part of a comprehensive marketing automation strategy
Demonstration on the WordPress e-commerce platform
TEACHING UNIT 3. EMAIL MARKETING
What is email marketing?
Why use email marketing as part of our online strategy?
Success factors in email marketing
Define the objectives to be achieved through email marketing
Analysise what the competition is doing / measure, measure, measure
TEACHING UNIT 4. INTRODUCTION TO MARKETING AUTOMATION
Marketing Automation: Concepts and Case Studies
Marketing Automation Tools
Automated advertising and promotion
Automating customer relations
Data Management and Analysis in Marketing Automation
TEACHING UNIT 5. MARKETING AUTOMATION STRATEGY
Marketing automation features: Journey Builder, CRM
Sales Funnels and Omnichannel in Marketing Automation
Designing the Automation Plan (I) Identifying tasks
Designing an Automation Plan (II): Selection of Tools and Metrics for Evaluating Effectiveness
TEACHING UNIT 6. PLANNING AN EMAIL MARKETING CAMPAIGN
Before you begin
Stages of an email marketing campaign
Aim of the campaign
Before the campaign
Election of the list
Segmentation
Customisation
Format, sender and subject line
Viral spread
The results
TEACHING UNIT 7. KEY DESIGN ELEMENTS AND TECHNIQUES FOR CREATING AN EFFECTIVE EMAIL
Introduction
Frequency of deliveries
Points to bear in mind
Email design
Parts of the email message
Final recommendations
TEACHING UNIT 8. MAILCHIMP
Advantages of Mailchimp over PHPList
Mailchimp Overview
Lists in Mailchimp
Campaigns in Mailchimp
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