“Adapt or die «That is the question facing all businesses. In such a business environment as competitive In a situation like the one we find ourselves in, it is necessary to stand out and commit to innovation within the company. The following are required profiles with a creative vision which help businesses realise their full potential and generate disruptive ideas that can change the direction of organisations. Through this training programme, entitled «»Make creativity your career' You’ll be able to update your knowledge and help businesses realise their full potential. Creativity is a valuable skill in many professions and fields, so this type of course may be relevant to several hearings.
Sector-specific
Graphic Arts
2 pm
Make Creativity Your Career
Graphic Arts
2 pm
Introduction
Objectives
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To study the techniques idea generation.
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To know the methodologies the most innovative on the market.
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Assimilate innovation as an essential part of change and organisational culture.
Table of Contents
TEACHING UNIT 1. BUSINESS INNOVATION
- Innovation as the foundation of success
- The innovation cycle
- Types of innovation you should know about
- The culture of business innovation: adapt or die
TEACHING UNIT 2. MAKE THE MOST OF THE TEAM’S CREATIVITY
- Creativity as a tool for business differentiation
- Brainstorming
- Scamper
- Mind maps (MindMaps)
- The Six Thinking Hats technique
- The Walt Disney Method
- Mental writing or Brainwriting
TEACHING UNIT 3. DEVELOP PRODUCTS THAT YOUR CUSTOMERS ACTUALLY NEED
- The customer at the heart of the innovation process
- Apply the Design Thinking methodology to create innovative products
- How to apply the LEAN methodology
- How the Minimum Viable Product Can Help You Avoid Making Mistakes
- Business Model Canvas: a 9-step guide
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