With digitalisation and the rise of digital start-ups, the processes of creating new business models and products have evolved rapidly. This evolution has been driven by the emergence of new approaches to business and innovation management techniques and methods, one of which is the MVP. The Minimum Viable Product is a set of requirements that a product must meet during its development in order to be genuinely relevant to the customer, to be marketed and thus to generate revenue. The development of the MVP is also based on the continuous collection of information, as well as on feedback and decision-making based on this data. This course: “MVP: ”What it is and how to create your own" will give you the tools and skills what you need to know to implement it.
MVP: what it is and how to create your own
Personal Development
10 a.m.
Introduction
Objectives
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To determine the main characteristics and life cycle of a digital product.
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To master the concept of MVP as well as the elements and tools related to it.
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To identify the main characteristics of an MVP based on an analysis of the environment.
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To apply the MVP Canvas to validate a business idea in a practical and effective way.
Table of Contents
TEACHING UNIT 1. DIGITAL PRODUCT LIFE CYCLE
1. Features of the digital product
2. Phases of the digital product
3. Product roadmap and project team
4. Google Design Sprint
5. MVP rather than MPV
6. Scalability
7. Entry barriers and switching costs (lock-in)
8. Success stories
TEACHING UNIT 2. DEVELOPING SUCCESSFUL PRODUCTS AND SERVICES
1. Breaking down the concept of MVP
2. Analysis of the competition and potential trends
3. Who would be willing to pay for your product?
4. Refine your business idea
5. Customer journey and magical moments
6. Make your own prototype
7. Experiment, test and draw conclusions
TEACHING UNIT 3. VALIDATE YOUR IDEA BEFORE IT IS LAUNCHED ONTO THE MARKET
1. What is the MVP Canvas and how does it work?
2. Customer segments
3. Value proposition
4. Distribution channels
5. Customer relations
6. Sources of income
7. Cost structure
8. Strategic partners
9. Key resources
10. Key activities
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