This Course on Internet Tools: E-commerce offers you specialised training in e-commerce. E-commerce has seen significant growth in recent years due to the convenience it offers to consumers and to the opportunities which helps businesses to expand their scope.
Sector-specific
Retail
50 hours
Online Tools: E-commerce
Retail
50 hours
Introduction
Objectives
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To master the main tools available in Internet.
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To acquire knowledge relating to the techniques online marketing.
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To be able to advertise, to sell y to acquire products safely and efficiently via it.
Table of Contents
TEACHING UNIT 1. INTRODUCTION AND GENERAL CONCEPTS
1. Introduction and basic concepts
2. Rules of conduct online: Netiquette
3. Setting up and using the browser
4. Basic connection components and their installation
5. Email
6. Use of email
7. Tools that use email
8. Other online tools: search engines, classified adverts, banners, interactive tools
TEACHING UNIT 2. E-COMMERCE
1. Basic concepts of e-commerce
2. Legal aspects of e-commerce
TEACHING UNIT 3. MARKETING AND THE INTERNET
1. Basic marketing concepts
2. Internet marketing
3. Price
4. Online promotion and promotional tools
5. TEACHING UNIT 4. THE WEB
1. Designing an effective commercial website
2. Website management and administration
3. Internet safety
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