Organisation and Management of a Graphic Design Workshop or Studio

TEACHING UNIT 1. LEGAL AND TAX FRAMEWORK FOR RUNNING A GRAPHIC DESIGN STUDIO OR WORKSHOP
Legal form and company incorporation:
- Organisational structure: public limited company, private limited company, co-operative, sole trader, workers’ cooperative and others.
Setting up a workshop or studio:
- Start of activities
Tax obligations:
- Permissions
- Authorisations
- Insurance registrations
Tax obligations:
- Payment schedule
Employment relations:
- Workers’ Statute
- Sector regulations
- Contracts and documents
Intellectual property:
- Legal framework for intellectual property: intellectual property law, reproduction rights, copyright, relevant organisations.
TEACHING UNIT 2. ECONOMIC AND FINANCIAL PLAN FOR THE MANAGEMENT OF A GRAPHIC DESIGN STUDIO OR WORKSHOP
Investment plan:
- The workshop
- Technical resources
- Advertising resources.
Financing plan:
- Opportunities for promoting the work: fairs, competitions, grants
Cost analysis:
- General maintenance costs
- Energy and insurance costs
- Costs relating to health and safety, hygiene and waste management in the workshop or company
- Annual/monthly expenses
Yield estimates:
- External promotion:
* Advertising
* Attendance at trade fairs and other events
* Costs and Benefits
Profit forecast
Project evaluation:
- Quality management
- Quality control
Risk factors
TEACHING UNIT 3. MARKETING PLAN FOR THE MANAGEMENT OF A GRAPHIC DESIGN STUDIO OR WORKSHOP
Marketing: concept, nature and function
Market research
The product: concept and typology:
- Objectives
- Identification of needs
Service description:
- Analysis of the environment, the market,
- Policy on products, services, communication, distribution, pricing and services provided
Service quality: Customer satisfaction analysis
Promotion of the workshop or graphic design studio:
- Promotion and advertising plans
- Systems and methods of dissemination and advertising: traditional and modern: websites, blogs, portals
- Corporate image
- Ways to get involved
- Profitability of the development
The distribution:
- Concept, functions and distribution systems
Information-searching techniques:
- Documentary sources
- Calls for applications relating to the product and the company
TEACHING UNIT 4. ORGANISATIONAL PLAN FOR THE WORKSHOP OR GRAPHIC STUDIO
Techniques for organising workshops or graphic art studios
Organisational structure:
- Stages in the work of a printmaking workshop or studio.
- Human resources planning
Infrastructure:
- Organisation of spaces, resources and infrastructure
- Optimisation of spaces, resources and infrastructure
- Organisation of materials, tools and machinery in a workshop or graphic design studio
Stages of project development: established protocols
Estimated times
Lighting in a workshop or graphic design studio
Health and safety measures: health and safety at work, hygiene, and environmental management and protection in the workshop or company
TEACHING UNIT 5. MAINTENANCE PLAN FOR A WORKSHOP OR STUDIO
Maintenance methods:
- Machinery safety features
- Tools and materials
- Health, safety and environmental protection measures: Current regulations on waste management and occupational health
- Maintenance schedule for the workshop and machinery
Upgrading IT infrastructure: computer networks
Updating research methods: expressive and visual resources