In today’s constantly changing workplace, organisational culture and employer branding are essential to business success. Organisational Culture and Employer Branding offers an in-depth exploration of these concepts, showing you how the organisational culture has such an impact on the performance as well as in employee satisfaction. Furthermore, it will provide you with the tools you need to design and manage strategies for Recruitment 3.0, using emerging technologies to attract and retain talent efficiently. With the growing demand for experts in these fields, acquiring these skills will give you a competitive advantage, enhancing your company’s reputation and its ability to develop and retain talent.
Corporate
Corporate
25 hours
Organisational Culture and Employer Branding
Corporate
25 hours
Introduction
Objectives
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Understanding the the importance of organisational culture and its impact on the company.
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To analyse the different models of organisational culture and its applications.
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To identify the factors that influence the organisational change.
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Evaluate new cultural factors and its relevance in today’s world.
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Implement effective strategies for employer branding within the company.
Table of Contents
TEACHING UNIT 1. ORGANISATIONAL CLIMATE AND CULTURE
TEACHING UNIT 2. RECRUITMENT STRATEGY 3.0 AND EMPLOYER BRANDING
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