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Cross-cutting

Public Speaking and Discourse Construction

Communication 8 pm

Introduction

Nowadays, the ability to communicate effectively and persuasively has become essential in the business world. The training provided by Public Speaking and Discourse Construction focuses on developing skills in verbal and non-verbal expression, as well as techniques for structuring and delivering speeches in a compelling manner. Our approach, based on real-life cases, ensures that students acquire the required skills to stand out in any professional environment. The curriculum covers key topics such as voice, body language, stage presence, the structure of the speech, handling questions and answers, the effective use of visual aids, and adapting the speech to different audiences and contexts.

Objectives

  • Mastering the techniques public speaking and effective communication.

  • Develop skills to to construct clear and persuasive arguments.

  • Improving the verbal and non-verbal expression in professional presentations.

  • Learning how to adapt your speech to different audiences and contexts.

Table of Contents

TEACHING UNIT 1. WHAT IS PUBLIC SPEAKING?

  1. Public speaking: definition, functions and sub-genres
  2. Essential qualities of public speaking
  3. The speech
  4. Basic principles

TEACHING UNIT 2. TYPES OF DISCOURSE

  1. An introduction to types of discourse
  2. The narrative
  3. The description
  4. The exhibition
  5. The argument

TEACHING UNIT 3. HOW TO WRITE A SPEECH?

  1. Preparing the speech
  2. Storytelling
  3. The style of the speech
  4. The time factor
  5. The audience
  6. The context of the intervention
  7. The content
  8. The day of the event
  9. The intervention

TEACHING UNIT 4. COMMUNICATION SKILLS AND COMPETENCIES

  1. Conversational skills
  2. Listening
  3. The reformulation
  4. Unconditional acceptance
  5. The art of personalisation
  6. The confrontation

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