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Corporate

Social Media and Business

Business Administration and Management 60 hours

Introduction

This Social Media and Business Course offers you specialised training to help you connect with your audience to promote products o services, build their brand and gain valuable insights into their customers. Social media can also be a platform for innovation and collaboration. Companies can use internal social media platforms to encourage collaboration amongst employees and share creative ideas.

Objectives

  • Purchase the knowledge y skills necessary for the practical management of social media and Web 2.0 services. and its application to the company.

  • Learning how to increase the visibility of a brand.

  • Understanding how to observe what the competitors in the social media It can provide valuable information and help to refine the company’s strategy.

Table of Contents

TEACHING UNIT 1. INTRODUCTION TO THE CONCEPTS OF SOCIAL NETWORKS, COMMUNITY, CULTURE, IDENTITY AND REPUTATION.

  1. Basic concepts.
  2. Privacy on social media.
  3. Good habits when using social media.
  4. Social media as a place for meeting people and socialising online.

TEACHING UNIT 2. THE EVOLUTION OF SOCIAL MEDIA.

  1. The origins of social media.
  2. A History of Social Media.
  3. A recent history of social media.
  4. What is Web 2.0?

TEACHING UNIT 3. MAJOR 2.0 MEDIA, HORIZONTAL AND VERTICAL SOCIAL NETWORKS.

  1. Blogs.
  2. Wikis.
  3. Forums.
  4. Horizontal social networks.
  5. Vertical social media platforms.
  6. Content networks.
  7. Global figures on the use of new technologies.

TEACHING UNIT 4. SOCIAL MEDIA AND MOBILE PHONES.

  1. Browsing on smartphones.
  2. Statistics on smartphones and tablets.
  3. Where is the market heading?.
  4. Social media on smartphones.

TEACHING UNIT 5. INTRODUCTION TO SOCIAL MEDIA MARKETING: HOW SMM CAN HELP A BUSINESS.

  1. Basic concepts of digital marketing.
  2. The new brand value and its positioning.
  3. Viral marketing: communication, engagement, virality.
  4. The strategy: social marketing within the marketing mix.

TEACHING UNIT 6. ADVERTISING ON SOCIAL MEDIA.

  1. Advertising segmentation.
  2. Promote yourself and build a following on social media.
  3. What is web analytics?.
  4. Glossary of terms.
  5. Introduction to Google Analytics.
  6. Social media analytics.

TEACHING UNIT 7. EXAMPLES OF SOCIAL MEDIA CAMPAIGNS

  1. Example of a fashion campaign.
  2. Example of an office supplies campaign.
  3. Example of a drinks campaign.
  4. Example of a food products campaign.
  5. Example of a sportswear campaign.

TEACHING UNIT 8. TRENDS: THE FUTURE OF SOCIAL MEDIA.

  1. Cloud computing, cloud services.
  2. Simplicity. Usability.
  3. Privacy.

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