Nowadays, social media accounts for a significant share of turnover in many companies, and has a particular influence on online reputation and recognition of these. The wide audience that can be reached through them has been the key to the success of numerous businesses who have managed to “to go viral” its products and services through these channels. Throughout the Social Media Management Course You will learn how to manage your company’s various social media platforms independently and comprehensively, thereby enabling you to take full advantage of the vast opportunities they offer. INESEM provides students with a flexible and innovative online learning programme, featuring up-to-date content and a team a specialist teacher nearby.
Sector-specific
Business Communication
200 hours
Social Media Management
Business Communication
200 hours
Introduction
Objectives
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Understanding the importance of social media and its benefits for the company.
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Distinguish between the different types of social media that exist.
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Learning to manage efficiently each of the main social media.
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Develop advertising across various social media platforms.
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To improve our online reputation, attract new audiences and build loyalty amongst our existing community.
Table of Contents
TEACHING UNIT 1. INTRODUCTION AND CONTEXTUALISATION OF SOCIAL MEDIA
1. The concept and evolution of social media
2. Types of social media
3. The current importance of social media
4. Prosumer
5. Valuable content
6. Viral marketing
7. The role of the Community Manager
8. Social Media Plan
9. Online Reputation
TEACHING UNIT 2. MANAGING FACEBOOK
1. Getting started with Facebook
2. Facebook for businesses
3. Fanpage settings
4. Message settings: Facebook Messenger
5. Type of publications
6. Creating events
7. Facebook Marketplace
8. Website administration
9. Facebook Insights
10. Account Centre, Facebook Business Suite, Facebook Business Manager
TEACHING UNIT 3. MANAGING INSTAGRAM
1. An Introduction to Instagram
2. Instagram for businesses
3. Content creation
4. Use of hashtags
5. Instagram Stories
6. Creative tools
7. Collaboration with influencers
8. Key statistics
9. Instagram updates
10. Features of the paid version
TEACHING UNIT 4. MANAGEMENT OF X CORP
1. Introduction to X Corp.
2. The basics of X Corp.
3. X Corp for businesses
4. Customer service provided by X Corp.
5. Contents
6. Use of hashtags and trending topics
7. X Corp. Analytics
8. TweetDeck
9. Audiense
10. Hootsuite
11. Features of the premium version
TEACHING UNIT 5. USING LINKEDIN
1. Introduction to LinkedIn
2. LinkedIn for businesses
3. Profile creation and optimisation
4. Groups
5. SEO for LinkedIn
6. LinkedIn Analytics
7. LinkedIn Recruiter
TEACHING UNIT 6. MANAGING YOUTUBE
1. Introduction to YouTube
2. Video Marketing
3. Set up a business channel
4. Channel optimisation
5. Content creation
6. Comment management
7. YouTube Analytics
8. YouTube vs Vimeo
9. Keyword Tool
10. YouTube Trends
TEACHING UNIT 7. MANAGING TWITCH
1. Introduction to Twitch
2. The success of Twitch
3. Gaining subscribers on Twitch
4. Contents and recommendations
5. Twitch and influencers
6. Streamlabs
7. Advertising on Twitch
8. Monitoring and measuring results
TEACHING UNIT 8. MANAGING TIKTOK
1. What is TikTok and how does it work?
2. Creating content on TikTok
3. Strategies for gaining followers (hashtags, likes, challenges, etc.)
4. The role of marketing on TikTok
5. TikTok and influencers
6. TikTok Ads
TEACHING UNIT 9. SOCIAL MEDIA ADVERTISING – FACEBOOK ADS
1. Introduction to Facebook Ads
2. Types of campaigns and advertising objectives
3. Segmentation: target audiences
4. Budget
5. Advert formats
6. Locations
7. Ads Manager
8. Ad tracking and optimisation
9. Facebook Pixel
10. How to manage Instagram adverts via Facebook Ads Manager
TEACHING UNIT 10. SOCIAL MEDIA ADVERTISING – X CORP. ADS
1. Advertising objectives
2. Hearings at X Corp
3. Types of adverts
4. Ads Manager
5. Campaign creation and optimisation
6. X Corp. Cards
7. Installing the tracking code
8. Remarketing lists
TEACHING UNIT 11. SOCIAL MEDIA ADVERTISING – LINKEDIN ADS
1. Introduction to LinkedIn Ads
2. Advert formats
3. Advertising objectives
4. Creating campaigns
5. Segmentation
6. Budget
7. Monitoring and measuring results
TEACHING UNIT 12. SOCIAL MEDIA ADVERTISING – ADVERTISING ON YOUTUBE
1. The benefits of advertising on YouTube
2. YouTube and Google AdWords
3. Types of adverts on YouTube
4. Advertising campaigns on YouTube using Google AdWords
5. Creating adverts via YouTube
TEACHING UNIT 13. SOCIAL MEDIA ADVERTISING – TIKTOK ADS
1. Introduction to TikTok Ads Manager
2. Creating an advertising campaign on TikTok
3. Types of content and key tools
4. Tracking and monitoring of results
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