The course Social media offers you a unique opportunity to delve into a field that is constantly growing and has become essential to any communication and marketing strategy. Nowadays, social media is at the heart of the digital ecosystem, and mastering it is crucial for personal and professional success. Through this course, you will gain an understanding of how to use platforms such as LinkedIn, Facebook, Instagram y YouTube, and you’ll discover how quality content and metrics can boost your brand. You’ll learn how to use support tools such as WordPress and techniques for Email Marketing, which are essential for boosting your visibility and engagement. There is high demand for professionals with social media skills, and by completing this course, you’ll position yourself as an expert in a sector offering great career opportunities. Join us and transform your digital future.
Social media
Digital Skills
92 hours
Introduction
Objectives
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Understanding what social media and its use in today’s digital contexts.
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Identify the main platforms social media platforms and their features.
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To recognise the importance of the content in the social selling strategy.
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Analyse metrics to assess the effectiveness of social media strategies.
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Explore the use of digital tools such as WordPress and Google Sites.
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Apply concepts of email marketing in creating effective campaigns.
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Develop skills to manage the personal brand on social media.
Table of Contents
TEACHING UNIT 1. INTRODUCTION
1. Context and objectives
2. What are social media platforms?
3. Use of social media
TEACHING UNIT 2. THE DIGITAL ECOSYSTEM
1. Definition and use of the ‘Social Selling’ brand
2. The importance of content
3. Metrics
TEACHING UNIT 3. MAJOR SOCIAL MEDIA PLATFORMS
1. LinkedIn
2. Facebook
3. Instagram
4. WhatsApp
5. Twitter
6. YouTube
TEACHING UNIT 4. SUPPORT TOOLS AND CORPORATE WEBSITES
1. WordPress
2. Google Sites
3. Blogs
4. Email
5. Marketing
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