The Course in Strategic Management and Marketing in Project Management It is your gateway to a sector that is constantly growing and where there is high demand for skilled workers. Organisations are currently seeking professionals capable of leading projects with a strategic vision and marketing skills that ensure their success. This online course will equip you to master key aspects such as scope, time, cost and quality management, as well as to design plans for effective marketing strategies. You’ll learn how to position projects in digital environments using SEO and SEM, and how to manage online reputation. With a comprehensive approach, the course will prepare you to tackle complex challenges, making you a versatile and highly sought-after professional. If you aspire to excel in project management, this is your chance to acquire the necessary skills and advance your career.
Strategic Direction and Marketing in Project Management
Project Management
100 h
Introduction
Objectives
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Understanding the fundamentals of project management to ensure its effective implementation.
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To analyse the groups processes relating to the strategic management of projects.
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Manage the scope, time, cost y quality of projects effectively.
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To identify and mitigate risks in project management.
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Draw up a plan for marketing funding for various projects.
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Optimising search engine rankings SEO y SEM of an online project.
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Improving the reputation online through the strategic use of social media.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO PROJECT MANAGEMENT
1. Introduction to Project Management
TEACHING UNIT 2. STRATEGIC PROJECT MANAGEMENT
1. Process groups
2. Scope management
3. Time management and deadlines
4. Cost management
5. Quality management
6. Human resources management
7. Risk management
TEACHING UNIT 3. PROJECT MARKETING
1. Draw up the project’s marketing plan
2. The marketing strategy
3. SEO and SEM positioning for the project
4. Social media
5. Online reputation
6. Legislation
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