At present, the SEO optimisation has become the key to the online success of numerous companies. The generating traffic organically and naturally is essential for attracting a large number of high-quality, long-term traffic. The blogging or the use of blogs in marketing It is a cornerstone of content creation that successfully generates this targeted traffic through the Google search engines. This training in the Using blogs in marketing It is based on up-to-date content and its main aim is to explore the key implications of the the use of a blog in marketing, how to set it up, manage it and monitor it, as well as generate traffic and make money thanks to his performance.
Corporate
Corporate
10 a.m.
Using Blogs in Marketing
Corporate
10 a.m.
Introduction
Objectives
-Discover the main ones virtues the use of a blog in the digital marketing for your company or personal brand.
-Create a step-by-step blog with a view to achieving organic rankings and generating the desired conversions.
-Discover WordPress, their plugins and features with a view to creating a blog with a clear focus on SEO.
-Generate engaging and original content, optimised to make an impact thanks to to copywriting.
Table of Contents
TEACHING UNIT 1. DISCOVER THE BENEFITS OF A BLOG AND THE STEPS TO CREATE ONE
- What is a blog and what are its main features?
- Discover the benefits of a blog for your company’s marketing
- The blog as the cornerstone of the SEO strategy
- A guide to the basic steps for setting up and managing a blog
- examples of highly successful blogs
TEACHING UNIT 2. DESIGN A BLOG USING WORDPRESS WITH A VIEW TO IMPROVING ITS SEARCH ENGINE RANKING
- Why use WordPress?
- Initial setup and design of a blog using WordPress
- Key plugins and integrations with other platforms
- SEO tips for optimising your blog with WordPress
TEACHING UNIT 3. CREATE CONTENT TO MAKE YOUR BLOG ATTRACTIVE AND GENERATE SALES
- Identify keywords that are relevant and consistent with your branding
- Optimise your titles to grab attention and improve your ranking
- Types of content you can post on a blog
- Copywriting: the art of making your content leave a lasting impression
- Managing comments on your blog
- Newsletters, influencer marketing and social media to take things a step further
LEARNING UNIT 4. MEASURE YOUR RESULTS AND TAKE STEPS TO EARN MONEY FROM YOUR BLOG
- Key performance indicators (KPIs) to track for your blog
- Key tools for gathering information about your KPIs
- Ways to monetise your blog to earn money
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