At present, the SEO optimisation has become the key to the online success of numerous companies. The generating traffic organically and naturally is essential for attracting a large number of high-quality, long-term traffic. The blogging or the use of blogs in marketing It is a cornerstone of content creation that successfully generates this targeted traffic through the Google search engines. This training in the Using blogs in marketing It is based on up-to-date content and its main aim is to explore the key implications of the the use of a blog in marketing, how to set it up, manage it and monitor it, as well as generate traffic and make money thanks to his performance.
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10 a.m.
Using Blogs in Marketing
Corporate
10 a.m.
Introduction
Objectives
-Discover the main ones virtues the use of a blog in the digital marketing for your company or personal brand.
-Create a step-by-step blog with a view to achieving organic rankings and generating the desired conversions.
-Discover WordPress, their plugins and features with a view to creating a blog with a clear focus on SEO.
-Generate engaging and original content, optimised to make an impact thanks to to copywriting.
Table of Contents
TEACHING UNIT 1. DISCOVER THE BENEFITS OF A BLOG AND THE STEPS TO CREATE ONE
- What is a blog and what are its main features?
- Discover the benefits of a blog for your company’s marketing
- The blog as the cornerstone of the SEO strategy
- A guide to the basic steps for setting up and managing a blog
- examples of highly successful blogs
TEACHING UNIT 2. DESIGN A BLOG USING WORDPRESS WITH A VIEW TO IMPROVING ITS SEARCH ENGINE RANKING
- Why use WordPress?
- Initial setup and design of a blog using WordPress
- Key plugins and integrations with other platforms
- SEO tips for optimising your blog with WordPress
TEACHING UNIT 3. CREATE CONTENT TO MAKE YOUR BLOG ATTRACTIVE AND GENERATE SALES
- Identify keywords that are relevant and consistent with your branding
- Optimise your titles to grab attention and improve your ranking
- Types of content you can post on a blog
- Copywriting: the art of making your content leave a lasting impression
- Managing comments on your blog
- Newsletters, influencer marketing and social media to take things a step further
LEARNING UNIT 4. MEASURE YOUR RESULTS AND TAKE STEPS TO EARN MONEY FROM YOUR BLOG
- Key performance indicators (KPIs) to track for your blog
- Key tools for gathering information about your KPIs
- Ways to monetise your blog to earn money
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