Detect trends, analyse patterns behavioural, to get to know better For customers, these are some of the benefits offered by the Big Data, but one might well ask whether the information provided by management and the big data analysis.
The mistake made in many Big Data strategies today is to give greater weight to the quantitative data that to the qualitative. Placing blind faith in the figures whilst avoiding so-called «dense data» and more complex data, known as Thick Data It could turn out to be a mistake in the long run.
Through this training in Thick Data and Big Data You will gain the knowledge you need to make the right decisions in the context in which we find ourselves.