With digitalisation and the rise of digital start-ups, the processes of the creation of new business models and products have evolved abruptly. This evolution has been driven by the emergence of new techniques and methods in business management and innovation, one of which is the MVP. The Minimum Viable Product It refers to the set of requirements that a product must meet in order for it to be truly relevant to the customer, to be marketable and, consequently, to generate revenue. It is a development process that is also based on the ongoing collection of information, as well as in the feedback and decision-making based on this data. This training MVP: what it is and how to create your own will provide you with those tools and skills what you need to know in order to implement it.
MVP: What It Is and How to Create Your Own
Personal Development
10 a.m.
Introduction
Objectives
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Identify the main characteristics and the the life cycle of a digital product.
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Mastering the concept of MVP as well as the elements and tools which are related to this one.
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Identify the key features what an MVP should include, based on an analysis of the environment.
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Apply the MVP Canvas to validate a business idea in a practical and effective way.
Table of Contents
TEACHING UNIT 1. THE LIFE CYCLE OF A DIGITAL PRODUCT
- Digital product features
- Stages of the digital product
- Product Roadmap and team
- Google Design Sprints
- MPV: Minimum Viable Product
- Scalability
- Entry barriers and switching costs (lock-in)
- Success stories
TEACHING UNIT 2. MVP: DEVELOPING SUCCESSFUL PRODUCTS AND SERVICES
- Unpacking the concept of the MVP
- Analysis of the competition and potential trends
- Who would be willing to pay for your product?
- Refine your business idea
- Customer Journey and magical moments
- Create a prototype of your idea
- Experiment, test and draw conclusions
TEACHING UNIT 3. VALIDATE YOUR IDEA BEFORE ENTERING THE MARKET
- What is the MVP Canvas and how does it work?
- Customer segments
- Value proposition
- Distribution channels
- Customer relations
- Sources of income
- Cost structure
- Strategic partners
- Key resources
- Key activities
More related courses
Cross-cutting
2 hours
Commitment to development from the perspective of self-motivation
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