Thanks to the training provided by WhatsApp Business You’ll quickly and easily learn all the steps you need to start using WhatsApp Business for your business. You’ll discover the countless benefits what the use of this can offer social media to your business. You will identify the difference between the The WhatsApp Business app and the API and how to choose the most suitable one based on your goals. You’ll learn how to easily install and set up the app on your mobile and on your PC desktop. You’ll find out all the features which offers WhatsApp Business to optimise your communication plan and reach your customers or leads directly and in a personalised way. You’ll learn how to write a consent form in order to be able to communicate via WhatsApp in accordance with the GDPR and to the LOPDGDD.
Sector-specific
Retail
8 am
WhatsApp Business
Retail
8 am
Introduction
Objectives
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To know the features offered by WhatsApp Business to both SMEs and large companies.
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Create a chatbot with automatic messages but customised.
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Develop mailing lists, organise and segment them in line with the established objectives.
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Integrate WhatsApp Business with your CRM.
Table of Contents
LEARNING UNIT 1. HOW TO GET STARTED WITH WHATSAPP BUSINESS QUICKLY AND EASILY
- WhatsApp, the most popular social network.
- The WhatsApp Business app as a free solution for businesses
- The WhatsApp Business API: the cost-effective, paid-for solution for all types of businesses
- How to make the most of all the features of WhatsApp Business
- A tip for using WhatsApp Business without a phone number or SIM card
LEARNING UNIT 2. TAKE YOUR MARKETING CAMPAIGNS TO THE NEXT LEVEL WITH WHATSAPP BUSINESS
- Key points for developing and launching a successful WhatsApp marketing campaign
- Design and optimise your communication plan with WhatsApp Business
- Create a chatbot: improve and streamline customer service with automated messages
- Organise and segment your leads using mailing lists
- Communities: WhatsApp’s new feature for managing groups
TEACHING UNIT 3. INTEGRATING WHATSAPP BUSINESS WITH OTHER APPLICATIONS
- Benefits of linking your Facebook page to WhatsApp Business
- Integrating WhatsApp Business with your CRM
- WhatsApp for internal communication
- GDPR and LOPDGDD: consent form for communications via WhatsApp
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