In today’s digital age, where content is king, the University Micro-credential in Creating Hyper-personalised Content on Social Media using AI presents itself as a unique opportunity. With the growing demand for engaging and personalised content, to understand how the artificial intelligence can transform the content creation is essential. This course teaches you how to use AI to generate texts, images y videos which capture attention and are tailored to the specific needs of each audience. You’ll learn how to map the customer journey, generating messages that resonate with specific audience segments, optimising titles y calls to action. You will also explore the production of visual content which not only makes an impact, but is also consistent with the brand identity. With the rise of social media and the constant evolution of the technologies, this training will equip you to lead in a labour market expanding, where the creativity and the technology intertwine to create memorable experiences.
University Micro-credential in Creating Hyper-personalised Content on Social Media using AI
AI Academy
3 pm
Introduction
Objectives
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Understanding the principles of AI in the creation of bespoke content.
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Identify types of algorithms y AI models for data segmentation.
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Analyse audiences and apply segmentation to improve reach.
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Use AI tools to generate texts, images y videos.
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Implement dynamic content tailored to the user’s needs.
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Design marketing campaigns that they develop in real time.
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To produce personalised visual content according to the social media platforms.
Table of Contents
TEACHING UNIT 1. AI AND DYNAMIC CONTENT
1. Artificial Intelligence in content creation
2. Types of AI algorithms and models
3. Audience analysis and data segmentation
4. Tools for the automatic generation of text, images and videos
5. The concept of "dynamic content" and its application
TEACHING UNIT 2. HYPER-PERSONALISATION WITH AI
1. Mapping the customer journey
2. Creating user profiles based on behavioural data
3. Creating messages tailored to specific audience segments
4. Using AI to optimise headlines and calls to action
5. Designing campaigns that evolve in real time
TEACHING UNIT 3. CREATING VISUAL CONTENT USING AI
1. Creation of customised images and graphics
2. Creating short, animated videos
3. Incorporation of logos and branding elements
4. Selecting the best visual formats for each platform
5. Prompting techniques
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