Information Technology Applied to Business

TEACHING UNIT 1. THE CONTRIBUTION OF ICT TO BUSINESS: NEW OPPORTUNITIES.

1. The Internet in the workplace: An overview and the latest developments
2. Productivity in the New Economy
3. New ways of organising work
4. Working from home
5. Spain in the New Economy
6. ICT, new working practices and productivity

TEACHING UNIT 2. BUSINESS ORGANISATION: STRATEGIES IN ICT.

1. The relationship between the IT organisation and the business
2. Best practice in Service Management: ITIL
3. Service Level Management
4. Capacity Management
5. IT Service Continuity Management
6. Availability management
7. Financial management of IT services
8. Customer Service Centre

TEACHING UNIT 3. ICT REQUIREMENTS OF DIFFERENT BUSINESS ORGANISATIONS.

1. ICT in large companies
2. The impact of technology on business results
3. ICT in SMEs
4. ICT in the Public Sector

TEACHING UNIT 4. SYSTEM DEVELOPMENT AND OUTSOURCING.

1. Classification
2. Types of services it covers
3. Key factors in development
4. Main obstacles
5. Outsourcing service providers
6. Steps to be taken in an outsourcing process
7. Insourcing

TEACHING UNIT 5. ICT BUSINESS PLANS: PLANNING INFORMATION SYSTEMS.

1. Introduction
2. The Information Systems Plan (PSI)
3. Launch of the PSI
4. Definition and organisation of the PSI
5. Analysis of relevant information
6. Identification of requirements
7. A Study of Current Information Systems
8. Design of the Information Systems Model
9. Definition of technology architecture
10. Definition of the action plan
11. Review and approval of the PSI
12. Participation in the activities of the PSI process

TEACHING UNIT 6. SECURITY IN ONLINE COMMERCIAL TRANSACTIONS.

1. Introduction
2. Electronic Signatures and Digital Certification
3. Electronic Invoicing

TEACHING UNIT 7. MARKETING IN THE NEW ECONOMY.

1. CRM: Customer Relationship Management
2. SCM: Supply Chain Management
3. CRM and SCM within integrated management systems

TEACHING UNIT 8. BUSINESS PROCESSES.

1. What are processes?
2. The role and importance of processes within a company
3. The difference between traditional management and process management
4. Process owner
5. From process management to process-based management
6. Processes as the foundation of organisational management
7. Methodology for functional process models: IDEFO
8. ICT tools for process-based management

TEACHING UNIT 9. E-COMMERCE.

1. An Introduction to E-commerce
2. Towards e-commerce
3. The e-commerce marketing plan
4. Technological aspects of e-commerce
5. Regulatory aspects of e-commerce
6. Applications of e-commerce

TEACHING UNIT 10. TELEMARKETING.

1. The Internet in the business world
2. Market segmentation on the Internet
3. How to attract customers online
4. Communication on the Internet
5. The internet as a distribution channel
6. Product portfolio