Cross-cutting

Fundamentals of Web 2.0 and Social Media

Digital Skills 1.00 pm

Introduction

This Course: Fundamentals of Web 2.0 and Social Media offers you specialised training in Web 2.0. Web 2.0 and social media have fundamentally changed the way we interact online, enabling the active participation of users, the collaboration and the communication online. These fundamentals are essential for both personal interactions and business marketing and communication in today’s digital world. In Web 2.0, users can create, share and edit content online. This includes writing and commenting on blogs, uploading photos and videos, editing wikis and participating in social media.

Objectives

  • To gain an understanding of the the concept of Web 2.0. as well as other terms associated with it, and to recognise the ways in which it can be applied within the company.

  • Understanding how to facilitate online collaboration between individuals y groups.

  • Understanding how to improve the user experience by providing interfaces more interactive and engaging.

Table of Contents

TEACHING UNIT 1. DEFINITION OF WEB 2.0

TEACHING UNIT 2. RELATED SERVICES.

  1. Blogs.
  2. Wikis.
  3. Social media.
  4. Available resources.

TEACHING UNIT 3. IMPACTS OF WEB 2.0.

  1. Business needs.

TEACHING UNIT 4. THE EVOLUTION TOWARDS WEB 3.0

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