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Corporate

Profile and Responsibilities of the Virtual Community Manager

Corporate 55 hours

Introduction

Training on the Profile and Responsibilities of the Virtual Community Manager It is an in-depth exploration of the role of the Community Manager in today’s digital landscape. During this training course, participants will gain a solid understanding of Who is a Community Manager? and what tasks they carry out on a day-to-day basis. The skills, aptitudes and attitudes required to excel in this role will be analysed, and examples of community professionals working in Spanish companies will be examined.

An assessment of the current roles and responsibilities of a Community Manager will form an integral part of the course, enabling participants to set clear goals for this role within an organisation. In addition, the following will be explored: different types Community Managers and their specific approaches.

Objectives

  • Understanding the key responsibilities and duties of a Community Manager.

  • Identify the skills, aptitudes and attitudes required to succeed in the role.

  • Analyse case studies of community managers in Spanish companies.

  • Define clear goals and objectives for a Community Manager within an organisation.

Table of Contents

TEACHING UNIT 1. THE COMMUNITY MANAGER

  1. What is a Community Manager?
  2. What are the responsibilities of a Community Manager?
  3. Skills, abilities and attitudes of a Community Manager
  4. A Community Manager’s day-to-day work
  5. Let’s meet some Community Managers from Spanish companies
  6. Assessment of the current roles and responsibilities of a Community Manager
  7. Defining the objectives of a Community Manager
  8. Types of Community Manager

TEACHING UNIT 2. THE ROLES OF A COMMUNITY MANAGER

  1. Listen
  2. Circulate this information internally
  3. Explain the company’s position to the community
  4. Seek out leaders, both internally and externally
  5. Finding ways for the community and the company to work together

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