Copywriting: The Master Formula It is a good starting point for acquiring the fundamental techniques and knowledge of this discipline. You will learn how to connect with, engage and persuade your readers. By the time you have finished, you will have knowledge in key areas relating to the copywriting and the management of a brand; you’ll also learn techniques to help you improve your writing skills and strategies for managing and promoting a brand, and you’ll be able to create compelling content that drives sales through various methods of communication. Furthermore, through copywriting, you’ll develop writing skills that will stand you in good stead in various aspects of today’s business world.
Corporate
Corporate
40 hours
Copywriting: The Master Formula
Corporate
40 hours
Introduction
Objectives
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Define, together with their aspects characteristic features, the concept of copywriting.
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Learning the main ones techniques y fundamentals in copywriting.
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To understand the relationship between SEO y copywriting.
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To analyse the importance of the titles.
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Create a identity e image
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To study strategies for communication.
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To gain a deeper understanding of the methods communication.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO COPYWRITING
What is copywriting?
Connect, inspire and persuade
Key copywriting techniques
SEO for Copywriting
The importance of qualifications
TEACHING UNIT 2. THE BRAND
What is a brand?
Nature and structure of the brand
TEACHING UNIT 3. BRAND CREATION
Strategic planning
Brand value: Brand Equity
Corporate brands and product brands
TEACHING UNIT 4. BRAND COMMUNICATION PROCESSES
Traditional methods of communication
The brand in the online space
Visual communication
TEACHING UNIT 5. BRAND MANAGEMENT
Brand architecture model
The brand manager as a manager
Brand meaning management – brand identity
Storytelling
Branded content and product placement
Personal branding – how to build your own brand
Other forms – cool hunting, insight identification
The packaging
Merchandising, or the brand turned into a product
SPTO Information Technology Services
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