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Cross-cutting

Digital Content Management

Digital Skills 50 hours

Introduction

As digital information becomes an essential resource in today’s society, the Effective content management becomes crucial for businesses, organisations and professionals. This training course in Digital Content Management It focuses on providing participants with a sound understanding of the planning, distribution, organisation and accessibility of content in digital environments. You will learn to analyse the information environment and carry out user research and web analytics to optimise the effectiveness of the content. You will cover topics such as usability, accessibility and multi-destination formats, focusing on adapting content for user groups with special needs, promoting the accessibility of digital information.

Objectives

  • Understanding the planning processes and digital content management.

  • To analyse the information environment and carry out user research y web metrics.

  • To know the technical and legal aspects relating to content distribution.

  • To familiarise yourself with labelling languages, CMS systems y indexing tools.

  • Apply the principles of usability and accessibility in content creation.

Table of Contents

TEACHING UNIT 1. PLANNING AND MANAGING DIGITAL CONTENT

  1. Analysis of the information environment.
  2. User studies and web metrics.

TEACHING UNIT 2. CONTENT OUTLINE

  1. Technical aspects
  2. Legal aspects.

TEACHING UNIT 3. APPLICATIONS AND TOOLS

  1. Labelling languages.
  2. Web-based content management systems (CMS).
  3. Information indexing and retrieval systems.
  4. Key suppliers and solutions

TEACHING UNIT 4. ORGANISATION OF DIGITAL CONTENT

  1. Selection and evaluation of digital content.
  2. Organisation and representation.
  3. Interaction and visualisation.
  4. Cataloguing.
  5. Channels.
  6. Publish, pull, push. .
  7. Formats, multi-destination.
  8. Employment. Performance.
  9. Preservation and conservation.

TEACHING UNIT 5. USABILITY AND ACCESSIBILITY OF CONTENT

  1. Adaptation for user groups with special needs.

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