This training in Web Analytics provides a comprehensive overview of how to measure and analyse a website’s performance. Throughout the course, you’ll learn everything from the basics of web analytics to how to use key tools such as Google Analytics y Yahoo! Web Analytics. You will explore the relevant quantities that enable to analyse a website’s traffic and audience, which is essential for decision-making in digital marketing and online strategies. As well as learning how to use these tools, participants will understand how to interpret the data and how to apply this knowledge to improve a website’s effectiveness and digital strategies.
Sector-specific
Programme
1.00 pm
Web Analytics
Programme
1.00 pm
Introduction
Objectives
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Understanding the fundamental concepts and the use of web analytics.
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Analyse and measure website traffic and a website’s audience.
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To familiarise yourself with the key metrics in web analytics.
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To know and use web analytics tools, including Google Analytics.
Table of Contents
TEACHING UNIT 1. THE CONCEPT AND USE OF WEB ANALYTICS
TEACHING UNIT 2. TRAFFIC AND AUDIENCE.
TEACHING UNIT 3. WEB ANALYTICS TOOLS
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