With this training programme in Preparing for International Events you will be able to hold your own within the sector and identify and carry out the activities required for the attendance at trade fairs, using the necessary online search tools and tools for preparing for trade fairs, and incorporating the relevant sector-specific terminology in English. The training is designed to equip you with the skills needed to explore, identify and prepare effectively to attend international business events, including aspects such as communication, information management, pre-event preparation, the production and translation of catalogues and commercial offers, etc.
Corporate
Corporate
40 hours
Preparing for International Events
Corporate
40 hours
Introduction
Objectives
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Identify and carry out the activities required for the attendance at trade fairs, using the necessary online search tools and resources for organising the trade fair.
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Classify different types of events international.
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Understanding and applying strategies for internal and external communication relating to contacts made at international events.
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Draft and translate catalogues and special offers for use whilst attending international events.
Table of Contents
TEACHING UNIT 1. EXPLORING INTERNATIONAL TRADE FAIRS
- Classification of events: trade fairs, symposia, conferences, seminars and others
- Identifying the various trade fair events via email, the internet, information provided by the events themselves and telephone communication
- Fundamentals of the Internet, search engines, web browsers and types of networks and websites
- Selection and prioritisation of the information received
- Using the internet to register for events and set objectives for attending them
TEACHING UNIT 2. PREPARING TO ATTEND INTERNATIONAL EVENTS
- Fundamentals of the English language in the context of international events within the sector
- Identification of related companies for the innovative range of products sold within these sectors
- Production and translation of catalogues and commercial proposals for attendance at the event
- Identification and categorisation of contacts made at trade fairs, and internal and external communication
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