This Course: Fundamentals of Creating Online Shops and Developing Online Business Activities specialises in fundamentals for the creation of online shops and the development of the commercial activity The online course prepares you to successfully launch and manage a business in the digital world. These skills are highly relevant in the age of e-commerce and enable you to harness the potential of the online market to reach a global audience.
Sector-specific
Retail
75 hours
The Basics of Setting Up Online Shops and Developing Online Business Activities
Retail
75 hours
Introduction
Objectives
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To identify the key aspects of the main internet services relating to the business activity y online sales and the launch of an online shop.
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Understanding how the application works and the development of the E-COMMERCE.
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Explain how a online shop.
Table of Contents
TEACHING UNIT 1. BUSINESS ON THE INTERNET
1. Information technology in business
2. The Internet
3. E-commerce
4. Usability
TEACHING UNIT 2. E-COMMERCE: APPLICATION AND DEVELOPMENT.
1. The company on the internet
2. Business models
3. Legal aspects
4. Security and payment methods
5. Online marketing
TEACHING UNIT 3. SETTING UP AN ONLINE SHOP.
1. The shopping list
2. Strategies
3. Online campaign planning
4. Mistakes and barriers to the growth of e-commerce
5. The nine challenges of e-business
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