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Sector-specific

E-commerce

Retail 50 hours

Introduction

This E-commerce Course offers you specialised training in the buying and selling of products and services via the internet. It is a form of trade that has undergone a growth significant in recent decades due to the growing uptake of the internet and digital technology. E-commerce remains an integral part of the current business climate and continues to evolve with technological advances such as artificial intelligence and virtual reality. It offers significant opportunities for businesses and consumers, but also presents challenges that must be effectively addressed in order to succeed in this digital environment. Businesses can personalise the online shopping experience by offering recommendations and offers tailored to each customer.

Objectives

  1. To gain an understanding of the fundamentals, procedures y tools available online for marketing and e-commerce within the legal framework.

  2. Learning how to increase the sales of products or services online.

  3. Increase the conversion rate by optimisation of purchasing processes and the removal of obstacles.

Table of Contents

TEACHING UNIT 1. INTRODUCTION.

  1. The information society. New information and communication technologies.
  2. New media: the internet and commerce. The internet and business.

TEACHING UNIT 2. E-COMMERCE.

  1. Concept.
  2. Online business. Business models.
  3. Advantages and disadvantages compared with the traditional market.
  4. Types of e-commerce. E-commerce
  5. Customer-supplier relationship.
  6. The purchasing process.
  7. E-commerce by channel.

TEACHING UNIT 3. THE ONLINE SHOP.

  1. Website promotion,
  2. Online shops or products
  3. Internet and digital media services.

TEACHING UNIT 4. ONLINE MARKETING.

  1. "One-to-one" marketing. The "online" customer.
  2. Tools for managing and administering a website.
  3. Online marketing plan.
  4. Key tools: communication and logistics.
  5. The online sales process.
  6. Techniques for attracting and retaining customers. Related concepts.
  7. E-commerce support. E-HR.
  8. Infomediaries. Solution providers.

TEACHING UNIT 5. CRM. STRATEGIES AND TECHNIQUES FOR DEVELOPING ONLINE MARKETING AND ADVERTISING CAMPAIGNS.

TEACHING UNIT 6. DISSEMINATION.

  1. Technology platforms.
  2. Transmission of information.
  3. Advantages and disadvantages.

TEACHING UNIT 7. LEGAL FRAMEWORK.

  1. E-procurement and taxation.
  2. Data protection, domain names and ethics.
  3. Secure shopping.
  4. Available payment methods.

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