This training course E-commerce: Resource Optimisation begins with an introduction to the Web 2.0 and how this is transforming the way businesses operate online. It then explores how save time, reduce costs and improve customer service using digital resources. Marketing 2.0 strategies are analysed, including the use of platforms, business directories and online advertising. Furthermore, the importance of a social media presence and online reputation management is discussed. Finally, options for generate revenue through e-commerce and related legal matters.
Sector-specific
Retail
60 hours
E-commerce. Resource Optimisation
Retail
60 hours
Introduction
Objectives
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Understanding the principles of Web 2.0 and its application in businesses.
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Identify ways of minimise costs using online resources.
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Learn Web 2.0 marketing strategies to increase online visibility.
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Explore our social media presence and manage online reputation.
Table of Contents
TEACHING UNIT 1. MINIMISING COSTS
1. Web 2.0 + the online world.
2. Save time.
3. Not to pay, or to pay less (within the law).
4. Happy customers, fewer complaints.
TEACHING UNIT 2. INCREASING THE NUMBER OF POTENTIAL CUSTOMERS (MARKETING 2.0)
1. Create a page? Not always…
2. Bringing the "traditional" to the internet.
3. Think "for" the network.
4. Tools, yes… but not all of them are suitable for everything.
TEACHING UNIT 3. PRESENCE ON SOCIAL MEDIA
1. Let them talk about us.
2. That people speak well of us.
3. Looking to the future: Web 3.0 and Marketing 3.0.
TEACHING UNIT 4. GENERATING INCOME (E-COMMERCE)
1. Things to consider before setting up an online shop.
2. I want a shop…
3. Improve the collection process.
4. M-commerce.
5. Legal aspects.
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