The digital marketing professionals, and particularly those who invest in advertising campaigns, are sometimes unaware of or do not apply the so-called KPIs. This amounts to a serious mistake when it comes to setting up and measuring campaigns, which can sometimes lead to many of them being conflict failing to generate the expected profit or even resulting in losses. This training course on CPC, CPM, CTR, CTA… What are they? online will provide you with the tips what you need to manage them successfully and ensure you get the most out of your investment. You’ll also discover the main platforms currently used to run advertising campaigns on both search engines as in social media.
Corporate
Corporate
8 am
CPC, CPM, CTR, CTA… What are they?
Corporate
8 am
Introduction
Objectives
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To understand how the following work and their main uses the most prominent advertising platforms.
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Understand the importance and functions what the KPIs are.
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Understanding the following through examples various KPIs which are used in digital marketing.
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Implement PKIs with a view to optimise ROI or Return on Investment.
Table of Contents
TEACHING UNIT 1. ADVERTISER: WITHOUT KPIs, THERE IS NO ROI
- KPIs: the key performance indicators you must keep an eye on
- Number of conversions and conversion rate (CR)
- Clicks, leads, acquisitions and number of impressions
- Costs (CPC, CPL, CPA and CPM)
- Click-through rate (CTR): maximise the number of clicks
- Quality level and bounce rate
- CTA (Call to Action)
- Cost-effective advertising campaigns: ROI
TEACHING UNIT 2.4: DIGITAL ADVERTISING PLATFORMS YOU NEED TO KNOW ABOUT
- What benefits do digital advertising platforms offer?
- Google Ads, the search engine advertising platform
- Facebook Ads (Instagram), the social media advertising platform
- YouTube Ads, the video advertising platform
- LinkedIn Ads, the professional network’s advertising platform
- Stages in reviewing a Google Ads campaign
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