The marketing plays a key role in promoting and growing a business, and this course helps participants understand how to design marketing strategies that drive business success. Thanks to the course in A Marketing Plan for Your Business You’ll easily learn the steps to successfully implement a robust and effective marketing plan for your brand or business. You’ll find out how to set yourself apart from your competitors, you will analyse the threats and opportunities in your environment and identify the characteristics and interests of your target audience. You will define sustainable and realistic objectives for your business and you’ll apply the marketing strategies and initiatives the most suitable ones for achieving your goals.
Corporate
Corporate
11 a.m.
Marketing Plan for Your Business
Corporate
11 a.m.
Introduction
Objectives
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Identify the competition and recognise their weaknesses and strengths.
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Assess your current situation and identify the areas for improvement.
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Set your key metrics y KPIs.
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Design a marketing plan that will help boost sales of your business’s products and/or services.
Table of Contents
TEACHING UNIT 1. FIRST STEPS IN CREATING A COMPREHENSIVE MARKETING PLAN FOR YOUR BUSINESS
- Assess your current situation
- Have a look at the competition
- Analyse your buyer persona
- Set your objectives and goals
- Set your metrics and KPIs
TEACHING UNIT 2. STRATEGIES FOR SUCCESS TO INCLUDE IN YOUR MARKETING PLAN
- Identify your target audience
- Discover the most successful marketing strategies
- Types of Media
- Draw up your offline and online media plan
- Design your Action Plan
- Plan the timetable and draw up the roadmap
- Identify your resources and plan your budget
- Measure, adjust and refine to optimise results
- Templates and useful resources for documenting your marketing plan
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