With this training programme in Marketing Plan and Sales Organisation you will be able to find your feet in the sector and gain a deeper understanding of the skills and knowledge required to lead, manage and enhance the marketing plan of a company, organise sales and ensure the optimal positioning of its products and services in the market. This course is designed to provide you with a solid understanding of the concepts and practices key skills in the field of marketing and sales. Overall, this training programme will provide you with a comprehensive understanding of marketing principles and practices, equipping you to apply this knowledge in various settings business and commercial.
Corporate
Corporate
65 hours
Marketing Plan and Sales Organisation
Corporate
65 hours
Introduction
Objectives
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To explore the skills and knowledge required to lead, manage and enhance a company’s marketing plan, organise sales, etc.
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To analyse the the market and its importance in business strategy.
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Identify the loyalty-building elements as a key part of commercial management.
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Draw up a business planning.
Table of Contents
TEACHING UNIT 1. MARKETING WITHIN BUSINESS STRATEGY
1. Introduction
2. The fundamentals of market-oriented management: Market analysis
3. The customer relationship as a strategic priority
4. From traditional marketing to the new relationship-based marketing
5. Customer loyalty initiatives as a strategic key to sales management
6. Practical content
7. Definition of the concept of marketing
TEACHING UNIT 2. MARKETING AND SALES MANAGEMENT IN A COMPANY
1. The marketing management process
2. Strategic marketing and operational marketing
3. The marketing mix and the sub-functions of marketing
4. Organisation of the marketing department
5. Practical content
TEACHING UNIT 3. MARKET RESEARCH AND SEGMENTATION
1. Consumer behaviour
2. Market segmentation
3. Market research
4. Practical content
TEACHING UNIT 4. PRODUCT AND PRICING POLICIES
1. The product within the marketing mix and its life cycle
2. Creating and editing products
3. Pricing policies
4. Pricing methods and strategies
5. Practical content
TEACHING UNIT 5. COMMERCIAL DISTRIBUTION POLICY
1. Distribution within the marketing mix
2. Functions and types of distribution
3. Intermediaries in the distribution channel
4. Sales methods in commercial distribution
5. Practical content
TEACHING UNIT 6. COMMUNICATION POLICY
1. Introduction
2. Advertising
3. Sales promotion
4. Public relations
5. The sales force
6. Marketing mix: Strategy, forms and media
7. Practical content
TEACHING UNIT 7. SALES ORGANISATION AND MARKETING PLAN
1. The sales network
2. The sales director
3. Marketing planning
4. Implementation and monitoring of the plan
5. Practical content
TEACHING UNIT 8. APPLICATIONS OF MARKETING
1. Direct marketing
2. Industrial marketing
3. Services marketing
4. Social and public marketing
5. Internal marketing
6. Practical content
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