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Corporate

Inbound Business Strategy

Corporate 40 hours

Introduction

This Inbound Business Strategy Course is based on the inbound marketing methodology, which differs from traditional approaches to marketing «outbound» activities such as cold calls and intrusive advertising. Instead of interrupting potential customers, the inbound It aims to attract them voluntarily by offering useful and engaging information. Inbound marketing is based on the premise of providing value to the customers before asking them for anything in return. It aims to build trust and relationships, which ultimately leads to more qualified leads and loyal customers.

Objectives

  • Learn how to design and implement an Inbound Marketing strategy to improve the quality of the leads and increase the business revenue.

  • Understanding how the Social Media Strategy.

  • Understanding Branding and Positioning through the analysis and online reputation.

Table of Contents

TEACHING UNIT 1. INBOUND MARKETING (EMAIL MARKETING – CONTENT MARKETING – BLOGS – BUYER PERSONA)

  1. Inbound Marketing vs Content Marketing
  2. Stages of Inbound
  3. Permission marketing
  4. Email Marketing
  5. A/B testing
  6. Types of strategy
  7. Newsletter and Blog
  8. Content curation
  9. Storytelling
  10. What is a blog and what are its benefits?
  11. My first blog
  12. Design and templates
  13. How to highlight it on the website: tools
  14. Types of strategy
  15. Newsletter and Blog
  16. Content curation
  17. Introduction to the buyer persona
  18. How to Create Your Buyer Persona
  19. Tools

TEACHING UNIT 2. SOCIAL MEDIA STRATEGY

  1. What is a Community Manager?
  2. Duties and responsibilities of the Community Manager
  3. Community Manager’s objectives
  4. Skills and competencies in social media management
  5. Success stories in social media management

TEACHING UNIT 3. MONITORING AND ACTIVE LISTENING

  1. Why is it important?
  2. Tips for practising active listening
  3. The benefits of active listening
  4. Monitoring tools

TEACHING UNIT 4. BRANDING AND POSITIONING

  1. What is a brand?
  2. Branding
  3. Brand status: Image, positioning, reputation and territory
  4. Branding and corporate identity techniques
  5. Online branding: use of the Internet and social media
  6. Trends
  7. The importance of online reputation
  8. Starting point
  9. Building an online reputation
  10. Crisis management plan
  11. Online reputation analysis
  12. Conclusion

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