This Inbound Business Strategy Course is based on the inbound marketing methodology, which differs from traditional approaches to marketing «outbound» activities such as cold calls and intrusive advertising. Instead of interrupting potential customers, the inbound It aims to attract them voluntarily by offering useful and engaging information. Inbound marketing is based on the premise of providing value to the customers before asking them for anything in return. It aims to build trust and relationships, which ultimately leads to more qualified leads and loyal customers.
Corporate
Corporate
40 hours
Inbound Business Strategy
Corporate
40 hours
Introduction
Objectives
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Learn how to design and implement an Inbound Marketing strategy to improve the quality of the leads and increase the business revenue.
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Understanding how the Social Media Strategy.
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Understanding Branding and Positioning through the analysis and online reputation.
Table of Contents
TEACHING UNIT 1. INBOUND MARKETING (EMAIL MARKETING – CONTENT MARKETING – BLOGS – BUYER PERSONA)
- Inbound Marketing vs Content Marketing
- Stages of Inbound
- Permission marketing
- Email Marketing
- A/B testing
- Types of strategy
- Newsletter and Blog
- Content curation
- Storytelling
- What is a blog and what are its benefits?
- My first blog
- Design and templates
- How to highlight it on the website: tools
- Types of strategy
- Newsletter and Blog
- Content curation
- Introduction to the buyer persona
- How to Create Your Buyer Persona
- Tools
TEACHING UNIT 2. SOCIAL MEDIA STRATEGY
- What is a Community Manager?
- Duties and responsibilities of the Community Manager
- Community Manager’s objectives
- Skills and competencies in social media management
- Success stories in social media management
TEACHING UNIT 3. MONITORING AND ACTIVE LISTENING
- Why is it important?
- Tips for practising active listening
- The benefits of active listening
- Monitoring tools
TEACHING UNIT 4. BRANDING AND POSITIONING
- What is a brand?
- Branding
- Brand status: Image, positioning, reputation and territory
- Branding and corporate identity techniques
- Online branding: use of the Internet and social media
- Trends
- The importance of online reputation
- Starting point
- Building an online reputation
- Crisis management plan
- Online reputation analysis
- Conclusion
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