Corporate

Management and Strategic Direction

Business Administration and Management

28 hours

Introduction

In the current context, in which business dynamics and competitiveness As business environments become increasingly complex, companies require qualified professionals to tackle the challenges of the globalised market.

It is in this context that our training in Management and Strategic Direction arises, which aims to train professionals who are able to tackle the challenges of the business world, analyse the market comprehensively, identify growth opportunities and devise effective strategies to capitalise on them.

Furthermore, the training in management and strategic direction will equip you with the leadership skills needed to guide teams towards achieving shared goals, whilst encouraging innovation and creativity along the way.

Objectives

To understand the role of SMEs in the business world.
To develop effective leadership skills to guide teams to success.
To master the development and implementation of a comprehensive business plan.
To analyse the market and design, marketing and production strategies in line with business requirements.
To efficiently manage people, financial and infrastructure resources.
To apply motivation and management techniques to improve organisational performance.

TEACHING UNIT 1. BUSINESS, ORGANISATION AND LEADERSHIP

1. SMEs as organisations
2. Leadership
3. Recruiting new talent

TEACHING UNIT 2. THE BUSINESS PLAN I. CONDUCTING MARKET RESEARCH

1. The Purpose of the Business Plan
2. Introduction to the Business Plan
3. Business description. Products or services
4. Market Research

TEACHING UNIT 3. THE BUSINESS PLAN II. BUSINESS PLANNING IN THE FIELDS OF COMMERCIAL, MARKETING AND PRODUCTION MANAGEMENT

1. Marketing Plan
2. Production Plan

TEACHING UNIT 4. BUSINESS PLAN III. PLANNING AND MANAGEMENT OF INFRASTRUCTURE, HUMAN RESOURCES AND FINANCIAL RESOURCES

1. Infrastructure
2. Human Resources
3. Financial Plan
4. Risk assessment. Project assessment
5. Legal structure. Legal form

TEACHING UNIT 5. MANAGEMENT PROCESS, LEADERSHIP AND MOTIVATION

1. The management process
2. Phases of the management process
3. Leadership: leading and guiding
4. Motivation and needs

Management and Strategic Direction

Introduction

Objectives

Table of Contents

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