Corporate

Management and Strategic Direction

Administración y Dirección de Empresas

28 h

Introduction

In a current context in which business dynamics and competitiveness are increasingly complex, companies demand qualified professionals to face the challenges of the globalized market.

It is in this context that our training in Management and Strategic Direction arises, which aims to train professionals who are able to face the challenges of the business world, analyze the market in a comprehensive manner, identify growth opportunities and design effective strategies to take advantage of them.

Furthermore, the training in Management and Strategic Direction will equip you with the leadership skills necessary to guide teams towards the achievement of common goals, encouraging innovation and creativity in the process.

Objectives

To understand the role of SMEs in the business world.
To develop effective leadership skills to guide teams to success.
To master the development and execution of a comprehensive business plan.
To analyze the market and design marketing and production strategies according to business needs.
To efficiently manage human, financial and infrastructure resources.
To apply motivation and management techniques to enhance organizational performance.

DIDACTIC UNIT 1. BUSINESS, ORGANIZATION AND LEADERSHIP

1. SMEs as organizations
2. Leadership
3. Recruiting new talent

DIDACTIC UNIT 2. THE BUSINESS PLAN I. CREATING A MARKET RESEARCH

1. Utility of the Business Plan
2. Introduction of the Business Plan
3. Business description. Products or services
4. Market Research

DIDACTIC UNIT 3. THE BUSINESS PLAN II. BUSINESS PLANNING IN THE AREAS OF COMMERCIAL, MARKETING AND PRODUCTION MANAGEMENT

1. Marketing Plan
2. Production Plan

DIDACTIC UNIT 4. BUSINESS PLAN III. PLANNING AND MANAGEMENT OF INFRASTRUCTURE, HR AND FINANCIAL RESOURCES

1. Infrastructures
2. Human Resources
3. Financial Plan
4. Risk assessment. Project assessment
5. Legal structure. Legal form

DIDACTIC UNIT 5. MANAGEMENT PROCESS, LEADERSHIP AND MOTIVATION

1. The management process
2. Phases of the management process
3. Leadership: leading and guiding
4. Motivation and needs

Management and Strategic Direction

Introduction

Objectives

Table of Contents

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