Corporate

Management and Strategic Direction

Our Management and Strategic Direction training is designed for professionals, entrepreneurs and students interested in acquiring a comprehensive understanding of management and strategic direction, with a particular focus on the SME environment. It is also an excellent choice for those seeking to advance their careers or launch business projects with a solid foundation in strategic management.

28 h

Administración y Dirección de Empresas

In a current context in which business dynamics and competitiveness are increasingly complex, companies demand qualified professionals to face the challenges of the globalized market.

It is in this context that our training in Management and Strategic Direction arises, which aims to train professionals who are able to face the challenges of the business world, analyze the market in a comprehensive manner, identify growth opportunities and design effective strategies to take advantage of them.

Furthermore, the training in Management and Strategic Direction will equip you with the leadership skills necessary to guide teams towards the achievement of common goals, encouraging innovation and creativity in the process.

Course objectives

To understand the role of SMEs in the business world.
To develop effective leadership skills to guide teams to success.
To master the development and execution of a comprehensive business plan.
To analyze the market and design marketing and production strategies according to business needs.
To efficiently manage human, financial and infrastructure resources.
To apply motivation and management techniques to enhance organizational performance.

What does it prepare you for?

This Management and Strategic Direction training will prepare you to lead today's business challenges with strategic vision and effectiveness. You will develop skills to develop and execute comprehensive business plans, manage resources efficiently, lead teams with motivation and effective direction, and make decisions based on market and risk analysis, making you a valuable asset to any company.

Teaching units

DIDACTIC UNIT 1. BUSINESS, ORGANIZATION AND LEADERSHIP

1. SMEs as organizations
2. Leadership
3. Recruiting new talent

DIDACTIC UNIT 2. THE BUSINESS PLAN I. CREATING A MARKET RESEARCH

1. Utility of the Business Plan
2. Introduction of the Business Plan
3. Business description. Products or services
4. Market Research

DIDACTIC UNIT 3. THE BUSINESS PLAN II. BUSINESS PLANNING IN THE AREAS OF COMMERCIAL, MARKETING AND PRODUCTION MANAGEMENT

1. Marketing Plan
2. Production Plan

DIDACTIC UNIT 4. BUSINESS PLAN III. PLANNING AND MANAGEMENT OF INFRASTRUCTURE, HR AND FINANCIAL RESOURCES

1. Infrastructures
2. Human Resources
3. Financial Plan
4. Risk assessment. Project assessment
5. Legal structure. Legal form

DIDACTIC UNIT 5. MANAGEMENT PROCESS, LEADERSHIP AND MOTIVATION

1. The management process
2. Phases of the management process
3. Leadership: leading and guiding
4. Motivation and needs

Management and Strategic Direction

Course objectives

What does it prepare you for?

Teaching units

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