Corporate

Information Technology Applied to Business

Business Administration and Management

50 hours

Introduction

Information Technology Applied to Business refers to the use of technological resources and IT systems to improve efficiency, productivity and decision-making capacity within an organisation. This application of IT It covers a wide range of areas and technologies that help businesses operate more effectively and remain competitive in the business environment current. The application of technology The use of information within organisations is essential in the digital age to improve operational efficiency, decision-making, communication and competitiveness in the market. Organisations that adopt and utilise IT effectively can gain a significant competitive advantage.

Objectives

To learn and practise the concepts and terminology ICT basics in integrated management.
To analyse the main benefits y costs associated with the use of ICT in the comprehensive management of business organisations.
Understanding system classification and outsourcing.

TEACHING UNIT 1. THE CONTRIBUTION OF ICT TO BUSINESS: NEW OPPORTUNITIES.

The Internet in the workplace: An overview and the latest developments
Productivity in the New Economy
New ways of organising work
Working from home
Spain in the New Economy
ICT, new working practices and productivity

TEACHING UNIT 2. BUSINESS ORGANISATION: STRATEGIES IN ICT.

The relationship between the IT organisation and the business
Best practice in Service Management: ITIL
Service Level Management
Capacity Management
IT Service Continuity Management
Availability management
Financial management of IT services
Customer Service Centre

TEACHING UNIT 3. ICT REQUIREMENTS OF DIFFERENT BUSINESS ORGANISATIONS.

ICT in large companies
The impact of technology on business results
ICT in SMEs
ICT in the Public Sector

TEACHING UNIT 4. SYSTEM DEVELOPMENT AND OUTSOURCING.

Classification
Types of services it covers
Key factors in development
Main obstacles
Outsourcing service providers
Steps to be taken in an outsourcing process
Insourcing

TEACHING UNIT 5. ICT BUSINESS PLANS: PLANNING INFORMATION SYSTEMS.

Introduction
The Information Systems Plan (PSI)
Launch of the PSI
Definition and organisation of the PSI
Analysis of relevant information
Identification of requirements
A Study of Current Information Systems
Design of the Information Systems Model
Definition of technology architecture
Definition of the action plan
Review and approval of the PSI
Participation in the activities of the PSI process

TEACHING UNIT 6. SECURITY IN ONLINE COMMERCIAL TRANSACTIONS.

Introduction
Electronic Signatures and Digital Certification
Electronic Invoicing

TEACHING UNIT 7. MARKETING IN THE NEW ECONOMY.

CRM: Customer Relationship Management
SCM: Supply Chain Management
CRM and SCM within integrated management systems

TEACHING UNIT 8. BUSINESS PROCESSES.

What are processes?
The role and importance of processes within a company
The difference between traditional management and process management
Process owner
From process management to process-based management
Processes as the foundation of organisational management
Methodology for functional process models: IDEFO
ICT tools for process-based management

TEACHING UNIT 9. E-COMMERCE.

An Introduction to E-commerce
Towards e-commerce
The e-commerce marketing plan
Technological aspects of e-commerce
Regulatory aspects of e-commerce
Applications of e-commerce

TEACHING UNIT 10. TELEMARKETING.

The Internet in the business world
Market segmentation on the Internet
How to attract customers online
Communication on the Internet
The internet as a distribution channel
Product portfolio