Corporate

Community Management

Corporate

9 am

Introduction

Thanks to the training in Community Management You will learn how to create and manage a community professionally in digital environments. You will be able to build a community of active, loyal and committed followers for the brand or business. You’ll be able to design a digital marketing strategy based on the creation of valuable content for the audience, increasing the reach and visibility of publications, as well as trust and engagement with the target audience. You’ll also learn how to organise and plan your posts by creating a publication schedule and it will become known how to automate and schedule posts on various social media platforms using digital tools such as Hootsuite, Buffer, etc.

Objectives

To set up and grow a active community on social media with loyal customers.
Design a marketing strategy content.
Finding out about the main ones free design apps for editing images and retouching photographs.
Planning the frequency of publications and the type of content to be published based on the predefined objectives.

TEACHING UNIT 1. COMMUNITY MANAGER: THE EXPERT IN DIGITAL COMMUNITIES

1. You’re not born a community manager – you become one!
2. The 7 main roles of a Community Manager
3. Differences between a Community Manager and a Social Media Manager
4. Users’ favourite social media platforms
5. Content formats that work
6. The most appropriate objectives and strategies for social media

TEACHING UNIT 2. CREATING AND PLANNING CONTENT FOR SOCIAL MEDIA

1. Grow your community with content marketing
2. Turn followers into customers: create a winning strategy
3. Essential tools for managing social media
4. Free graphic design apps for creating the best visual content
5. Don’t wing it! Create a strategic editorial calendar
6. How to manage a reputational crisis and survive the ordeal
7. Analysis and understanding of key KPIs and social media metrics

Community Management

Introduction

Objectives

Table of Contents

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