At present, the advertising is characterised by a strong creative element and by its presence in virtually every medium. Companies have developed a wide range of techniques to raise their profile and successfully market their products and services. The Storytelling It is one of those techniques, and it has come to be a crucial element in digital marketing strategies. The art of storytelling brings with it a form of advertising less invasive and plenty nearest the customer, who will be delighted by the developments they will discover along the way. This course on Storytelling for your marketing strategy It helps you understand the concepts and skills needed to apply this to your marketing strategy.
Corporate
Corporate
9 am
Storytelling for Your Marketing Strategy
Corporate
9 am
Introduction
Objectives
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Understanding what means the storytelling, its key elements and how it is applied in marketing.
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Discover the keys to apply a story effective in your advertising campaigns.
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Define the following step by step: the use of storytelling, to incorporate it into your marketing strategy.
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Discover different archetypes, media and ways of telling stories.
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Analyse success stories in marketing who used storytelling back in the day.
Table of Contents
TEACHING UNIT 1. STORYTELLING: EVOKING EMOTIONS THROUGH STORIES
- The power of storytelling
- Storytelling as a strategy for attracting audiences
- Brand voice: storytelling applied to branding
- Sales pitches vs storytelling
- Forms of storytelling in digital media
- Identity, creativity and differentiation
- To make an impact, convince, persuade, move and inspire through storytelling
- Styles, uses and applications of storytelling in sales
TEACHING UNIT 2. STEPS FOR APPLYING STORYTELLING TO YOUR MARKETING STRATEGY
- Set out the objectives you aim to achieve
- Identify the target reader to whom you will be telling your story
- What will your communication style and brand voice be?
- Identify your advertising archetype
- Design the characters
- Choose the type of story: written, audiovisual or three-dimensional
- Build your story
- Apply best practice to create compelling stories
- Success stories
TEACHING UNIT 3. FROM STORYTELLING TO STORYDOING
- From storytelling to storydoing
- Examples of how Storydoing is used
- The best streaming platforms for telling your story live
- Influencers to create and promote Storydoing campaigns
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