The course in Social Media: Developing a social media plan will help you to to create and manage a social media plan for your brand or business. You will find out the advantages which have the use of social media in your digital marketing strategy and how they can help you boost your business’s sales. You’ll identify your target audience, set your objectives and choose the social media platforms that will best help you achieve your goals. You’ll learn about the key social media metrics and KPIs, and you will analyse the most important metrics you should measure and monitor on social media channels.
Cross-cutting
Personal Development
8 am
Social Media: Developing a Social Media Plan
Personal Development
8 am
Introduction
Objectives
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Create a Social Media Plan fully integrated into your digital marketing strategy.
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To know the areas of action to successfully manage a reputational crisis on social media.
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To know the graphic design applications and editing of graphic, audiovisual and audio content for your social media.
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Create a content calendar by scheduling posts on the various social media platforms.
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To analyse the main social media platforms in the Americas and monitor and measure the key KPIs.
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To know the types of content to publish and create interesting and relevant content.
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Set improvement plans and corrective measures.
Table of Contents
TEACHING UNIT 1. SOCIAL MEDIA AUDIT AND ANALYSIS PHASE
- What is a social media plan and why is it important to create one?
- Internal assessment: audit of the use of social media as a digital marketing channel
- External analysis: the social media landscape
- Analysing your competitors on social media
TEACHING UNIT 2. OPERATIONAL PHASE: OBJECTIVES AND STRATEGIES OF THE SOCIAL MEDIA PLAN
- Identify your target audience on social media and segment your audience
- Set specific social media objectives
- Draw up a strategic social media plan to determine the direction you should take on social media
- Select the social media channels that best suit your objectives
- How to create content and types of content
- Content promotion plan: ways to share your content
- Plan and schedule your posts – create an editorial calendar!
- Tools for scheduling content on different social media platforms
- Tools for designing and editing graphics, audiovisual content and audio for your social media
TEACHING UNIT 3. MEASUREMENT AND MONITORING PHASE OF THE SOCIAL MEDIA PLAN
- Set a budget and identify the financial and personal resources required
- A course of action in times of crisis: Manage difficult situations!
- Key metrics to analyse on social media
- Assessment of results and improvement plans
- Management, monitoring and control tools
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