Thanks to this Course in Strategic Management and Communication You will learn how strategic thinking works, its stages and its key elements, as well as its importance when it comes to determining the strategic vision and develop leadership skills. You will learn about the techniques used in strategic management within a highly competitive. Communication is one of the most important pillars of any strategy business. You will therefore gain an understanding of what this means and how to improve communication. With the aim of applying this knowledge in a practical and contemporary context, you will explore its application in the booming field of social media.
Cross-cutting
Leadership
8 pm
Strategic Management and Communication
Leadership
8 pm
Introduction
Objectives
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Delve into the world of business strategy.
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To recognise the importance of communication within the company.
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To familiarise yourself with the concepts of Management strategic y competitiveness.
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Implement communication techniques in social media.
Table of Contents
TEACHING UNIT 1. STRATEGIC THINKING
1. Thinking and planning strategically
2. The keys to strategic thinking
3. Stages of strategic thinking
4. The strategic vision
5. Strategic thinking as a key element in achieving leadership
TEACHING UNIT 2. COMPETITIVENESS AND STRATEGIC MANAGEMENT
1. Business competitiveness and competitive advantages
2. Competitive advantage and the creation of added value
3. Strategic thinking
4. Adaptation policy, planning and strategy in a competitive environment
5. Forecasting, forward-looking analysis and scenario planning
TEACHING UNIT 3. COMMUNICATION
1. Information processes
2. Concept and communication channels
3. The Art of Communication
4. Strengthen internal communication
5. Interpersonal relationships
TEACHING UNIT 4. COMMUNICATION AND STRATEGY ON SOCIAL MEDIA
1. Online Visibility and Corporate Image
2. What are we going to communicate?
3. The Importance and Impact of Social Media
4. How to Communicate. Types of Social Media
5. Disadvantages of social media
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