Thanks to this Inbound Marketing Strategy Course You will learn how this technique can help your business and what advantages it can offer you compared to other traditional marketing tools. You will acquire specific skills in the area of Inbound Marketing and you will be responsible for developing strategies to attract and retain customers. You will also be responsible for managing the digital strategy for the company, creating relevant, high-quality content for users. Gain access to fully practical training tailored to the current needs of the labour market, as all companies need professionals specialising in digital marketing strategies.
Sector-specific
Digital Marketing
3 pm
Inbound Marketing Strategy
Digital Marketing
3 pm
Introduction
Objectives
-
Draw up a strategy in digital marketing.
-
Design shares specific to each stage of the conversion funnel.
-
Understanding the life cycle of the customer from the moment they come into contact with a brand until they make a purchase.
-
Build long-lasting relationships with customers.
-
Strengthen the loyalty and customer loyalty.
-
Create a strategy effective content marketing.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO INBOUND MARKETING
1. What is Inbound Marketing?
2. Content Marketing
3. Viral marketing
4. Video Marketing
5. Online reputation
6. The importance of the conversion funnel
TEACHING UNIT 2. THE ATTRACTION PHASE
1. CSM Content Management System
2. WordPress blogs
3. SEO optimisation
4. Social Media
TEACHING UNIT 3. CONVERSION PHASE
1. Introduction
2. Forms
3. Call to action
4. Landing Pages
5. A/B testing
6. Conversion Rate Optimisation (CRO)
TEACHING UNIT 4. CLOSING PHASE
1. Introduction
2. Relationship Marketing
3. Customer Relationship Management (CRM)
4. Email marketing
TEACHING UNIT 5. THE ENJOYMENT STAGE
1. Introduction
2. Surveys
3. Smart content
4. Social Monitoring
More related courses
Sector-specific
Sector-specific
Sector-specific
Your questions answered
Why choose Educa.Pro?
Educa.Pro enables organisations to centralise training management, personalise learning and gain clear insights into the impact of training programmes. Thanks to its AI-powered technology, organisations can optimise their learning strategies, enhance talent development and make data-driven decisions.
Can the courses be taken at your own pace?
Yes. Most of the courses on Educa.Pro are self-paced and on-demand, allowing users to progress at their own pace without missing out on progress tracking or assessments, which makes it easier to fit them around work or study commitments.
What levels of security and compliance does the platform offer?
Educa.Pro complies with security standards designed to protect user and organisational data. Furthermore, it supports the traceability of certifications, digital signatures and the management of assessments, thereby ensuring regulatory and legal compliance in both educational and corporate environments.
What support and guidance does Educa.Pro offer?
The Educa.Pro team offers comprehensive support throughout implementation, roll-out and adoption, ensuring that organisations get the most out of the platform and achieve measurable results from day one.