The Course in Marketing Plan Design and Planning It is your gateway to a constantly evolving world where marketing strategies are the cornerstone of business success. In a global context where digitalisation and international trade are booming, this course provides you with the tools you need to stand out in a sector with high demand for skilled workers. You will learn the fundamentals of strategic and operational marketing, and how to apply them in multinational settings. You will gain knowledge of international policies product, distribution, communication and pricing – all of which are essential for any company seeking to expand beyond its borders. Through comprehensive training, you will learn to identify market opportunities, manage the risks associated with overseas investments and design effective marketing plans in international contexts. With a flexible, online approach, this course offers you the opportunity to study from anywhere, adapting to your needs and learning pace. Join us and transform your career in the exciting field of global marketing.
Design and Planning of the Marketing Plan
Digital Marketing
200 hours
Introduction
Objectives
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Understanding the concept of marketing and its application within the organisation.
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Analysing marketing strategic y operational in a variety of contexts.
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Identify components of the marketing mix and its integration.
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Assess risks y opportunities in international markets.
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Design strategies globally targeted marketing.
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Implement international marketing policies relating to product and price.
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To develop skills in international digital marketing.
Table of Contents
TEACHING UNIT 1. Introduction to marketing
1. The Concept of Marketing
2. Marketing within the Organisation
3. Strategic marketing
4. Operational marketing
5. Marketing mix
TEACHING UNIT 2. Marketing in international trade (I)
1. The organisation of the multinational company
2. International market research
3. The risks involved in investing in foreign countries
4. Targeted marketing
5. Uncontrollable factors. Environments
6. Characteristics of a successful international company
7. The Role of International Marketing
8. Elements of an international marketing plan
9. International marketing strategies
TEACHING UNIT 3. International marketing (II)
1. International product policy
2. International distribution policy
3. International communications policy
4. International pricing policy
TEACHING UNIT 4. Digital marketing in international contexts
1. The basics of digital marketing
2. User trends
3. E-commerce
TEACHING UNIT 5. The marketing professional in an international context
1. The marketing professional in an international context
2. Roles of a marketing professional
3. Communication and protocol
4. Leadership styles in marketing
TEACHING UNIT 6. Access to international markets
1. Analysis of the international market
2. Study of new environments
3. Employment and social security administration
4. Working days and working hours
5. Corporate Social Responsibility (CSR)
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