The world is changing, e-commerce is booming, all the information is on the internet; if you want people to find you, you need to know the ins and outs from the search engine optimisation. This SEO course will enable you to acquire the knowledge needed to implement a digital marketing strategy tailored to your business, giving it greater visibility online. You will learn about the importance of SEO SEO and SEM and you’ll learn how to apply them to your business. Furthermore, by learning about the CMS, you’ll acquire the required skills to manage various web platforms quickly and efficiently. By the end of this training, you will be able to use such useful tools as WordPress, WooCommerce, PrestaShop and Magento.
Sector-specific
Digital Marketing
200 hours
Search Engine Optimisation
Digital Marketing
200 hours
Introduction
Objectives
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To find out what the SEO optimisation.
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Being able to use the tools SEO.
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Find out what SEM is.
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Use effective way the tools SEM.
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To find out what a CMS.
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Using the tools WordPress, WooCommerce, Prestashop y Magento.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO SEO
1. The importance of SEO
2. How search engines work
3. Google: algorithms and updates
4. How to recover from a Google penalty
5. SEO strategy
TEACHING UNIT 2. INTRODUCTION TO SEM
1. Introduction to SEM
2. Key concepts in SEM
3. Bidding system and advert quality
4. Getting started with Google Ads
5. Creating high-quality adverts
6. Key performance indicators in SEM
TEACHING UNIT 3. CONTENT MANAGEMENT SYSTEM
1. What is a CMS?
2. Advantages and disadvantages of CMSs
3. WordPress and WooCommerce
4. Prestashop and Magento
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