The UX Research is a branch of usability that focuses on the study and research applied to design, based on the qualitative and quantitative data obtained from usability testing and other tools designed for this purpose. With the Course in UX Research You will specialise in research and data collection techniques applied to usability, mastering all the relevant tools and developing the ability to draw conclusions that can be applied to usability design. If you have knowledge of usability Whether you’re looking to explore this area of design for digital products and services, this course will provide you with the specialisation you need to stand out professionally.
Sector-specific
Programme
200 hours
UX Research
Programme
200 hours
Introduction
Objectives
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Identify the different methodologies for research applied to usability design.
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Learning about the different techniques and tools for data extraction and analysis.
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Learning how to implement the conclusions derived from the data and applied to the UX/UI design.
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Mastering tests in usability, data analysis and various methods for qualitative and quantitative research.
Table of Contents
TEACHING UNIT 1. INTRODUCTION TO USER EXPERIENCE RESEARCH
What is UX Research?
Objectives of UX Research
Types of UX Research
UX Research Tools
Benefits of UX Research
TEACHING UNIT 2. UX RESEARCH METHODOLOGIES
Interviews
Focus groups
Comment
A/B testing
Surveys
TEACHING UNIT 3. RESEARCH STRATEGIES
Research Design
Selection of Participants
Test Planning
Data Collection
Data Analysis
TEACHING UNIT 4. ETHICS IN UX RESEARCH
Privacy Policy
Consent
Transparency
Protection of Dignity
Protection of Users’ Rights
TEACHING UNIT 5. PRESENTATION OF RESULTS
Compilation of Results
Interpretation of Results
Report Writing
Graphical Representation of Results
Presentation of Results
TEACHING UNIT 6. APPLICATION OF UX RESEARCH
Implementation of Research Design
User Management
Product Optimisation
User Interface Design
Improving User Experiences
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