This Desktop Publishing Course: Graphic Design It takes an approach that allows you to create your own graphic and design materials without relying on designers professionals o services external publishing. Desktop publishing in graphic design can equip you to create high-quality visual materials for your business, personal projects or even to help others. It is a valuable skill that can save you time and resources by enabling you to design your own materials without relying on third parties.
Sector-specific
Graphic Arts
70 hours
Desktop publishing: Graphic design
Graphic Arts
70 hours
Introduction
Objectives
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To identify and describe the basic elements which are involved in a graphic design.
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Acquire skills in edition images to enhance photographs, illustrations and other visual elements in your designs.
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Learn how to prepare design files for printing, ensuring quality and consistency in printed materials.
Table of Contents
TEACHING UNIT 1. THE CONCEPT OF THE PRINTING INDUSTRY.
The printing industry in general
Printed communication
Work process
Flowchart of the graphic design process
Pre-press
Printing
Finishing processes
The importance of design throughout the entire print production process
TEACHING UNIT 2. INTRODUCTION.
Elementary Theory of Communication
Fundamentals of Graphic Design
The history and evolution of graphic design
The impact of printing constraints on design
Graphic process
TEACHING UNIT 3. PREREQUISITE CONCEPTS.
The eye and vision
The image
Image morphology
Visual spaces
TEACHING UNIT 4. ELEMENTS OF DESIGN.
Image type
Verbal group: the image of communication
Graphic design
Layout / graphic design
TEACHING UNIT 5. AN INTRODUCTION TO TYPOGRAPHY / TEXT.
Introduction
A History of Typography
Parts of speech / characters
Style / family / series
Classification of characters according to their use
Typographic language
Typometry
Typographic composition
Proofreading
An Introduction to the Text
TEACHING UNIT 6. GRAPHIC SYMBOL.
History of the symbol
Application
Configuring basic symbols
Visual identity
TEACHING UNIT 7. COLOUR IN GRAPHIC DESIGN.
Colour and communication
Primary colours: additive and subtractive
How we perceive colour
Complementary colours
Colour: hue, saturation and brightness
Four-colour process / Pantone system
Plots
The interplay of colour
The psychology, symbolism and aesthetics of colour
Colour in the service of messaging and advertising
TEACHING UNIT 8. IMAGE ACQUISITION: THE SCANNER
Ways to obtain images
Resolution
Scanners
Assessing the characteristics of an image
Set the scan resolution
Resample and resize the images
TEACHING UNIT 9. DIGITAL PHOTOGRAPHY
The Basics of Photography
Types of sensors: CCD and CMOS
Focal lengths
Autofocus
Basic shooting modes
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