At present, A social media strategy has become a cornerstone of success for any business. Companies are looking for experts capable of designing and implementing digital communication plans that effectively engage with their audience. The course Social Media Strategy offers you the chance to acquire essential skills in a sector that is constantly growing and where there is high demand for labour. You will learn how to create a social media plan, set clear goals and put together an engaging and relevant content calendar. Furthermore, you’ll master social media monitoring to assess the impact of your actions. Taking part in this course will not only enhance your professional profile, but will also place you at the forefront of organisational communication, preparing you to tackle the challenges of digital marketing successfully. Don’t get left behind – become a leading figure in the world of social media!
Social Media Strategy
Digital Skills
45 mins
Introduction
Objectives
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Understanding the importance of social media marketing in today’s business strategy.
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Develop a social media plan in line with the organisation’s communication objectives.
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Define and set clear goals for planning social media campaigns.
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Identifying the types of communication within the organisation and its impact on social media.
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Creating an effective content calendar to manage our social media presence.
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To develop high-quality content that encourages interaction and engagement on social media.
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Implement monitoring tools to assess performance on social media.
Table of Contents
VIDEO LESSON 1. INTRODUCTION
VIDEO LESSON 2. SOCIAL MEDIA MARKETING
VIDEO LESSON 3. ORGANISATIONAL COMMUNICATION: TYPES OF COMMUNICATION
VIDEO LESSON 4. WHAT IS A SOCIAL MEDIA PLAN AND WHY IS IT IMPORTANT TO CREATE ONE?
VIDEO LESSON 5. SOCIAL MEDIA STRATEGY
VIDEO LESSON 6. GOAL-SETTING: PLANNING AND ACTIONS
VIDEO LESSON 7. HOW TO ORGANISE A DIGITAL COMMUNICATION PLAN: OWN, EARNED AND PAID MEDIA
VIDEO LESSON 8. CONTENT CALENDAR FOR A COMPANY’S SOCIAL MEDIA CHANNELS
VIDEO LESSON 9. QUALITY CONTENT ON SOCIAL MEDIA
VIDEO LESSON 10. SOCIAL MEDIA MONITORING