Mastery and Management of Social Media in the Workplace is relevant in today’s market due to the growing importance of social media in the productivity and daily activities of companies. This course covers key aspects such as trends on the main social media platforms and their management tools. By choosing this course, students will gain relevant knowledge to manage social media profiles, making the most of the key features offered to increase productivity and improve business communication. Students will learn how to make the most of social media, particularly Facebook, Instagram, LinkedIn, and Twitter, becoming advanced users.
Cross-cutting
Communication
40 hours
Mastery and Management of Social Networks in the Workplace
Communication
40 hours
Introduction
Objectives
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Understand the fundamentals of the main social networks.
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Discover first-hand everything to do with social media management and business communication.
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Find out what structure to follow for using social media at an advanced levell.
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Assimilate the key actions to boost productivity through specific social media tools.
Table of Contents
UNIT 1. SOCIAL MEDIA MASTER’S COURSE
Towards a New Internet Model
Community Manager Identification
Use of Social Networks
Characteristics of Social Networks
Using other social networks
Case study
UNIT 2. MAKE THE MOST OF FACEBOOK
Getting started with Facebook
Facebook for business
Fanpage Configuration
Message Settings: Facebook Messenger
Types of Posts
Creating events
Facebook Marketplace
Page administration
Facebook Insights
UNIT 3. INSTAGRAM: REACHING YOUR AUDIENCE
Introduction to Instagram
Instagram for business
Content creation
Using Hashtags
Instagram Stories
Creative tools
Collaboration with Influencers
Key statistics
UNIT 4. CONNECT WITH OTHER COMPANIES ON LINKEDIN
Introduction to LinkedIn
LinkedIn for business
Profile creation and optimisation
Groups
SEO for LinkedIn
Analytics on LinkedIn
LinkedIn Recruiter
UNIT 5. X FOR EFFECTIVE COMMUNICATION
Introduction to X
Basic elements of X
3.X for businesses
Customer service via X
Contents
Use of Hashtags and Trending Topics
X Analytics
X Pro
Audience
Hootsuite
Bitly
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