The course Managing Customers, Users and Consumers in Corporate Social Responsibility offers you a unique opportunity to excel in a constantly growing field. At present, there is a demand for professionals trained in management responsible and sustainable The field of customer and consumer relations is booming. This course will provide you with the tools required to understand and apply key concepts in CSR, improve communication with customers and enhance their experience. You will learn how to implement sustainable strategies for products and services, thereby strengthening the image and the positive impact within your organisation. Through a flexible online programme, you will acquire the essential skills to become a leader in social responsibility, optimising your relationship with your customers and expanding your job opportunities in a competitive market.
Managing Clients, Users and Consumers in Corporate Social Responsibility
Compliance, Quality and Health and Safety
40 hours
Introduction
Objectives
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Identify the key concepts corporate social responsibility in customer management.
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Apply tools for CSR management to improve our relationship with customers, users and consumers.
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Develop skills to establish a effective dialogue with customers and users.
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To assess the customer experience through the implementation of CSR strategies.
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Integrate sustainability practices in the development of products and services.
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Analyse success stories in the management of corporate social responsibility.
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Suggest improvements to the customer service policy based on principles of sustainability.
Table of Contents
TEACHING UNIT 1. CONCEPTS AND SCOPE
Introduction. Concepts and scope. The customer as a stakeholder
New paradigms in CSR
Internal policies and risk assessment
Customers in standards and systems
Areas of work and best practice
TEACHING UNIT 2. CSR MANAGEMENT TOOLS FOR CLIENTS, USERS AND CONSUMERS
Quality management
Quality management processes
Quality management models
Safe, healthy, tailored and inclusive products and services
Responsible information and communication
TEACHING UNIT 3. ENGAGING WITH CLIENTS, USERS AND CONSUMERS. CUSTOMER EXPERIENCE
Reasons for and scope of dialogue with clients, users and consumers
Tools for engaging with clients, users and consumers
The concept of customer experience and its relationship with CSR
Methodologies for implementing the customer experience
Best practice and client-specific programmes
TEACHING UNIT 4. SUSTAINABILITY IN PRODUCTS AND SERVICES
From conscious consumption to responsible consumption
Sharing economy
Sustainable cities: The circular economy and the renaturalisation of the city
Sustainable cities: sustainable mobility
Sustainable construction
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