The Course in Social Media Management: Facebook, TikTok, Instagram, X and LinkedIn offers you an unmissable opportunity to stand out in a booming sector with high demand for skilled workers. Social media is not just a communication tool, but a strategic pillar for any business seeking to connect with its target audience and make an impact. Throughout the course, you will develop key skills such as creating engaging content, the strategic use of hashtags, collaboration with influencers and the implementation of effective advertising campaigns. You’ll also learn how to use analytics and monitoring tools to optimise your online presence and manage your brand’s reputation. This online course will provide you with up-to-date knowledge on emerging trends such as social selling and artificial intelligence in the field of social media. Boost your career prospects and become an expert in social media management with us.
Social Media Management: Facebook, TikTok, Instagram, X and LinkedIn
Digital Skills
55 hours
Introduction
Objectives
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Learn how to configure y optimise social media profiles for businesses.
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Developing creative skills engaging content on TikTok and Instagram.
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To get to know strategies effective advertising on Facebook, LinkedIn and X.
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Improving the use of tools for analytical y monitoring on social media.
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Apply techniques for copywriting to capture the audience’s attention.
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Implement management plans online reputation on social media.
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Identify and apply current trends on social media to innovate.
Table of Contents
TEACHING UNIT 1. MANAGING FACEBOOK
1. Getting started with Facebook
2. Facebook for businesses
3. Setting up the Fan Page
4. Message settings. Facebook Messenger
5. Type of publications
6. Creating events
7. Facebook Marketplace
8. Website administration
9. Facebook Insights
TEACHING UNIT 2. MANAGING INSTAGRAM
1. Introduction to Instagram
2. Instagram for businesses
3. Content creation
4. Using hashtags
5. Instagram Stories
6. Creative tools
7. Collaboration with influencers
8. Key statistics
TEACHING UNIT 3. USING LINKEDIN
1. Introduction to LinkedIn
2. LinkedIn for businesses
3. Profile creation and optimisation
4. Groups
5. SEO for LinkedIn
6. LinkedIn Analytics
7. LinkedIn Recruiter
TEACHING UNIT 4. USING TIKTOK
1. What is TikTok and how does it work?
2. Creating content on TikTok
3. Strategies for gaining followers (hashtags, likes, challenges, etc.)
4. The role of marketing on TikTok
TEACHING UNIT 5. MANAGING X
1. Introduction to X
2. The basics of X
3. X for businesses
4. Customer service via X
5. Contents
6. Use of hashtags and trending topics
7. X Analytics
8. X Pro
9. Audiense
10. Hootsuite
11. Bitly
TEACHING UNIT 6. SOCIAL MEDIA ADVERTISING
1. Facebook and Instagram Ads
2. LinkedIn Ads
3. X Ads
4. TikTok Ads
TEACHING UNIT 7. EXAMPLES OF SOCIAL MEDIA CAMPAIGNS
1. Analysis of the Hawkers campaign on Facebook
2. Analysis of the Chicfy campaign on Instagram
3. Analysis of the Pantene campaign on X
4. Analysis of the eBay campaign on TikTok
5. Hp profile on LinkedIn
TEACHING UNIT 8. COPYWRITING TECHNIQUES FOR SOCIAL MEDIA
1. The importance of copywriting on social media
2. Business objectives
3. Get to know your audience
4. Channel, content strategy and editorial calendar
5. Testing and analysis
TEACHING UNIT 9. SOCIAL MEDIA MANAGEMENT TOOLS: ANALYTICS AND MONITORING
1. X Analytics
2. X Pro
3. Audiense
4. Hootsuite
5. Bitly
6. Facebook Business Manager (Creator Studio)
TEACHING UNIT 10. REPUTATION MANAGEMENT
1. Reputation plan
2. Development and implementation of the social media plan
3. Main reputational threats
4. Success stories in online reputation management
TEACHING UNIT 11. SOCIAL MEDIA TRENDS
1. Social Selling
2. Artificial intelligence
3. Live social shopping
4. User-generated content
5. Social media storytelling
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