In today’s world, diversity and inclusion have become cornerstones for any effective branding strategy. The training Branding: Inclusive Content Strategies will enable you to master the the most innovative techniques for create brands that truly connect with a diverse audience. You’ll learn how to identify and represent different buyer personas, design accessible visuals and apply the principles of inclusive language. You’ll also learn how to select diverse influencers and create narratives authentic and powerful. With the growing demand for labour in this sector and the importance of the social inclusion, Acquiring these skills will put you at the forefront of the market, enabling you to develop campaigns for all audiences.
Corporate
Corporate
8 pm
Branding: Inclusive Content Strategies
Corporate
8 pm
Introduction
Objectives
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Identify diverse audiences and beyond the traditional target audience.
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Apply market research methods to define inclusive buyer personas.
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Create accessible visuals and accessible to all audiences.
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Implement the principles of the inclusive language in brand communication.
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Select influencers various formats to cater for a wide range of audiences.
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To promote representation in campaigns by accessible content.
Table of Contents
TEACHING UNIT 1. BEYOND STEREOTYPES
TEACHING UNIT 2. IMAGES THAT SPEAK: HOW TO CREATE AN INCLUSIVE IMAGE
TEACHING UNIT 3. THE POWER OF INCLUSIVE LANGUAGE
TEACHING UNIT 4. INCLUSIVE STRATEGIES WITH PARTNERS AND AMBASSADORS
TEACHING UNIT 5. INSPIRING STORIES: INCLUSIVE NARRATIVES IN TODAY’S BRANDS
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