Training on Film marketing and promotional strategies It offers you the opportunity to enter a growing sector that is in need of skilled professionals. You will learn about the importance of film marketing in creating emotional connections with the audience, market research to define your target audience, and the creation of a a strong film brand. What’s more, you’ll master the design of teasers y trailers attractions and the organisation of memorable events to promote the film’s premiere. By the end of the course, you will have strengthened your professional profile and will be able to implement effective marketing strategies, which are essential for success in the film industry.
Sector-specific
Design and Creativity
3 pm
Film marketing and promotional strategies
Design and Creativity
3 pm
Introduction
Objectives
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Understand the basics of the film marketing and its significance in the audiovisual industry.
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Carry out market research to identify and define the target audience from a film.
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Develop a film brand a strong message that resonates with the audience and generates emotional connections.
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Create teasers and trailers eye-catching to effectively capture the audience’s attention.
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Organise events and premieres that offer memorable experiences and exclusive to attendees.
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Design eye-catching posters that convey the essence of the film and attract to the audience.
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Implement digital marketing strategies to boost the promotion of current film projects.
Table of Contents
TEACHING UNIT 1. FUNDAMENTALS OF FILM MARKETING
1. What is film marketing and why is it important?
2. Market research and defining the target audience
3. Building a strong film brand
TEACHING UNIT 2. MAKE YOUR FILM SHINE!
1. Teasers and trailers: the art of capturing attention
2. Events and premieres: creating memorable experiences
3. Designing eye-catching posters
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