Discover how artificial intelligence is revolutionising digital marketing with our AI Marketing Course! In a world where automation and data analysis drive strategy, you’ll learn how to use AI-powered tools to optimise your campaigns, personalise content and enhance the customer experience. The use of machine learning, big data and automation enables brands to create more precise and effective strategies. You’ll gain knowledge of branding, content marketing, AI-powered SEO optimisation and programmatic advertising, amongst other topics. You’ll learn how to apply artificial intelligence to improve customer engagement, use chatbots and virtual assistants, and optimise digital marketing campaigns with predictive analytics.
Cross-cutting
AI Academy
35 hours
AI-powered marketing
AI Academy
35 hours
Introduction
Objectives
· Understand the impact of artificial intelligence on digital marketing. · Apply machine learning and big data to personalise strategies. · Develop AI-optimised content for SEO and social media. · Implement chatbots and virtual assistants in customer service. · Analyse the use of computer vision for branding and advertising. · Optimise digital advertising campaigns using AI. · Apply NLP (natural language processing) in conversational marketing.
Table of Contents
TEACHING UNIT 1. THE POTENTIAL OF ARTIFICIAL INTELLIGENCE TEACHING UNIT 2. APPLICATIONS OF AI IN DIGITAL MARKETING TEACHING UNIT 3. AI AND MARKETING AUTOMATION TEACHING UNIT 4. NEW TOOLS FOR CONTENT CREATION TEACHING UNIT 5. IMPROVE YOUR SEO RANKING TEACHING UNIT 6. ETHICAL IMPLICATIONS OF ARTIFICIAL INTELLIGENCE TEACHING UNIT 7. SUCCESS STORIES: COMPANIES USING AI IN THEIR MARKETING STRATEGIES
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